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Director, Customer Acquisition and Partnerships - South Asia

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Hilton

12d ago

  • Job
    Full-time
    Expert Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You need a BA/BS degree, 10+ years in loyalty/customer acquisition, Indian market expertise, strategic partnership experience, and strong communication skills.
  • You will strategize and execute customer acquisition, develop partnerships, advocate for customer loyalty, influence stakeholders, and collaborate with teams to enhance Hilton's presence in India.

Requirements

  • Minimum qualification of BA/BS/Bachelor's Degree.
  • Minimum 10+ years of in loyalty and customer acquisition.
  • Experience in the Indian market is mandatory – a deep understanding of established and emerging trends in Indian customer behavior and preferences.
  • Working knowledge of loyalty programmes and member experience delivery – ideally with experience within hospitality, travel or retail.
  • Experience in building and executing strategic partnerships is mandatory – a deep understanding of India's partnership landscape, coupled with strong negotiation skills, attention to detail, commercial evaluation.
  • Ability to work with new and existing partners to rationalize strategies in order to achieve mutually beneficial, accretive outcomes for all parties.
  • Extensive experience creating and maintaining multi-year strategic plans and roadmaps, as well as complex business cases and department budgets.
  • Creative thinker and problem solver with a hands-on approach and ability to generate innovative ideas.
  • Ability to drive progress independently using shared resources and build towards a sustainable business.
  • Exceptional written and verbal communication skills and the ability to communicate appropriately at all levels of the organization.
  • Strong business acumen with demonstrated ability to think strategically as well as deconstruct a strategy into tactical, executable units of work.
  • Strategic eye for business with ability to use data and market intelligence to find new opportunities and improve performance continuously.

Responsibilities

  • Deliver on a multi-year customer and Hilton Honors growth strategy for India – formulating the strategy, defining the milestones, and leading the execution and measurement of our roadmap to accelerate customer acquisition and Honors enrollments. You will identify white space opportunities to drive deeper acquisition penetration with key segments and new growth opportunities to attract, convert and enroll potential customers.
  • Stand-up a partnership strategy for India, with the aim to identify the right brands and right opportunities to negotiate, contract and activate in order to reach, acquire and engage customers at scale. These initiatives will tightly align with Indian customer behaviour and preferences in order to resonate with our target audience and push Hilton and Hilton Honors to the forefront of their minds.
  • Be a strong customer advocate – help to shape the evolving value proposition and definition of loyalty at Hilton. You will consult global and regional initiatives across customer engagement and loyalty to ensure we are showing up in with authenticity and impact to nurture deeper direct relationships. With your finger on the pulse of customer sentiment and trends, you will help to shape meaningful experiences at each stage of the customer life cycle.
  • Champion the wider Customer Engagement and Loyalty team, its strategy and priorities with our regional corporate, hotel and owner communities. Manage and influence key stakeholder perspectives on the India customer and loyalty roadmap to drive buy-in and support to fuel our efforts and initiatives.
  • Collaborate with APAC Loyalty, Customer Engagement, Enterprise, Brand Marketing, Technology teams to shape and execute against the customer acquisition and partnership strategy for India. You will partner with the APAC partnership teams to ensure strategic alignment and champion India needs and priorities. You will serve as a lead ‘demand creator’ with our product and technology partners – inform UX across partner channels that enable customers to know, choose and prefer Hilton.

FAQs

What is the primary focus of the Director, Customer Acquisition and Partnerships for South Asia?

The primary focus is to drive Hilton customer and Hilton Honors member growth in India through a multi-year strategy, establishing and managing strategic partnerships to enhance customer engagement and acquisition.

What qualifications are required for this position?

A minimum of a BA/BS/Bachelor's Degree and at least 10 years of experience in loyalty and customer acquisition are required.

Is experience in the Indian market necessary for this role?

Yes, a deep understanding of established and emerging trends in Indian customer behavior and preferences is mandatory.

What experience is preferred related to loyalty programs?

Working knowledge of loyalty programs and member experience delivery, ideally within hospitality, travel, or retail, is preferred.

What skills are essential for building strategic partnerships in this role?

Strong negotiation skills, attention to detail, and the ability to rationalize strategies for mutually beneficial outcomes are essential for building strategic partnerships.

How does this position contribute to customer advocacy?

The role helps shape the evolving value proposition at Hilton by consulting on customer engagement initiatives, ensuring authentic and impactful interactions with customers.

Who will the Director collaborate with in APAC?

The Director will collaborate with APAC Loyalty, Customer Engagement, Enterprise, Brand Marketing, and Technology teams to shape and execute the customer acquisition and partnership strategy for India.

What kind of skills are necessary for strategic planning in this position?

Extensive experience in creating and maintaining multi-year strategic plans and roadmaps, as well as the ability to build complex business cases and department budgets, is necessary.

What qualities does Hilton look for in a candidate for this position?

Hilton looks for a creative thinker and problem solver, exceptional communication skills, strong business acumen, and the ability to use data and market intelligence to find opportunities for improvement.

Where is the job location for this position?

The job is located at the Hilton Regional Office in India.

Hilton

An official account for Hilton, a leading global hospitality company filling the earth with light & warmth since 1919.

Travel & Leisure
Industry
10,001+
Employees
1919
Founded Year

Mission & Purpose

Hilton is a global hospitality company that operates a chain of hotels and resorts worldwide. They provide accommodation and services for travellers and guests, offering a range of options from luxury to budget-friendly hotels. Hilton's ultimate mission is to be the most hospitable company in the world, aiming to deliver exceptional guest experiences and create memorable moments for their customers. Their purpose is to provide a welcoming and comfortable environment where guests can relax, enjoy their stay, and feel cared for during their travels. They strive to offer consistent quality across their properties, with a focus on outstanding service, amenities, and personalised experiences to ensure guests feel valued and satisfied.

Benefits

  • Health & Welfare Benefit Plans

  • Retirement Savings Program

  • Mental Wellness Support

  • Flexible Schedules

  • Access to your pay when you need it ​​​​​​​through DailyPay