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Director, Customer Growth

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Atlanta

AI generated summary

  • You need a Bachelor's (MBA preferred), 5+ years in business development, CRM experience, strategic thinking, consumer behavior insight, and strong communication skills.
  • You will develop beverage marketing strategies, nurture customer relationships, conduct insights analysis, deliver marketing calendars, assess opportunities, and execute promotions to drive growth.

Requirements

  • Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
  • 5+ years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
  • Customer Relationship Management (CRM) experience
  • Advanced Strategic Thinking & Application
  • Robust Forecasting and Planning (Immediate & Long Term)
  • Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
  • Previous Customer/Channel Management experience
  • Demonstrated personal leadership skills and influencing ability
  • Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
  • Effective oral and written communication skills with the ability to create persuasive selling stories.

Responsibilities

  • Leads the development and implementation of total beverage marketing strategies in collaboration with the customer strategy in order to lead revenue enhancing concept development with customers and to fully leverage national marketing initiatives with customers.
  • Works to develop long-term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers).
  • Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business).
  • Construct & Deliver annual marketing calendar that shape and contribute to customer’s long-term planning process. As well as conducting customer marketing stewardship reviews with the customer.
  • Provide customer business and opportunity assessments, which include competitive analysis / PicOS (Picture of Success) recommendations for future expansion and market integration.
  • Seek out and leverage internal tools and resources to support customer strategies (e.g. via channel, asset and brand).
  • Host key strategic meetings (e.g. KO Lab and associated preparations with presentations, insights, briefing documents, SMEs etc.).
  • Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer and shopper insights and linking to brand strategy.
  • Champion for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
  • Develop and execute channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
  • Work with sales teams to jointly present major initiatives to customers.

FAQs

What is the primary responsibility of the Director, Customer Growth?

The primary responsibility of the Director, Customer Growth is to develop and manage marketing strategies and solutions in partnership with customers to drive value, increase beverage incidence, and profitability.

What qualifications are required for this position?

A Bachelor’s degree in Marketing/Business or equivalent education is required, with an MBA preferred. Additionally, 5+ years of business development experience in a consumer-packaged goods company or related role is necessary.

What type of leadership skills are expected for this role?

The position requires demonstrated personal leadership skills, influencing ability, and the ability to champion both customer and company imperatives.

Is customer relationship management experience necessary?

Yes, Customer Relationship Management (CRM) experience is a required qualification for the Director, Customer Growth role.

What type of analytical skills are important for this role?

Robust forecasting and planning skills, along with the usage and analytical application of account performance data tools, are important for supporting plans, opportunities, and stewardships.

What is the expected pay range for this position?

The pay range for the Director, Customer Growth position is $160,000 - $186,000, depending on geography, job-related knowledge, skills, and experience.

Are there any annual incentives associated with this role?

Yes, there is an annual incentive reference value of 30%. This value is based on market-based competitive practices for the role and indicates performance at target.

What types of brands will the Director be working with?

The Director will work with iconic and innovative brands within a portfolio that includes over 250 products, such as Coca-Cola, Simply, Fairlife, and Topo Chico.

Who will the Director collaborate with in their role?

The Director will collaborate with brands, R&D, commercialization teams, sales teams, and other internal and external stakeholders to support customer programming and initiatives throughout the year.

Are there opportunities for professional growth in this position?

Yes, this role is designed for a highly strategic and innovative marketing leader with an entrepreneurial spirit, providing opportunities for professional growth through impactful customer partnerships and marketing development.

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.