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Director, Franchise Planning

  • Job
    Expert Level
  • Business, Operations & Strategy
  • Burbank

AI generated summary

  • You need deep game industry knowledge, ability to drive complex initiatives, strong interpersonal skills, research proficiency, strategic thinking, financial acumen, and global perspective. Advanced skills in PowerPoint, Excel, and Word are essential.
  • You'll coordinate franchise planning meetings, collect data to inform commercial decisions, collaborate with stakeholders, and ensure alignment with overall franchise goals and brand guidelines within Warner Bros. Discovery.


  • Deep competitive understanding of the game industry.
  • Proven ability to bring structure and clarity to highly complex initiatives.
  • Must have strong interpersonal skills, diplomacy and be able to build consensus.
  • Comfortable navigating, interpreting and working with research and data resources.
  • Effective communication and presentation skills required.
  • Strong strategic thinking and problem-solving skills coupled with financial acumen and commercial instincts are needed.
  • High level of proficiency with PowerPoint, Excel, Word, etc.
  • The Nice to Haves
  • Prior experience coordinating major programs across matrixed resources
  • is desired.
  • Prior global experience and perspective is desired


  • Establishes templates and processes to support the overall franchise planning process across WB Games. Leveraging existing work and collaborating with others to expand resources. Organizes and sets a cadence of meetings and communication vehicles for planning, decision-making and reporting performance. Manages and maintains overall franchise calendar(s) to ensure visibility and awareness of initiatives across the portfolio.
  • Works with Research, Sales Analysis, Usability, Data Analytics, IP owners, and other groups to collect information that will inform commercial plans and investment decisions. Works collaboratively across the organization to support leaders in their efforts to identify gaps and market opportunities for internally published and licensed products. Packages and shares information with applicable stakeholders.
  • Communicates goals and works with stakeholders in Product, Marketing, International, Licensing, Research, IP owners, etc. to assign and collect inputs for franchise planning. Coordinates efforts in pulling together materials, perspectives and insights for shaping recommendations for holistic franchise plans spanning self-published and partner titles.
  • Facilitates leadership meetings targeted at sharing information and making franchise decisions. Documents agreed plans and ensures awareness across necessary groups inside WB Games. Ensures clarity regarding responsibility and timing for communications with stakeholders outside of WB Games. Monitors action items and tracks follow-through by responsible parties.
  • Provides regular reporting on franchise health and the effectiveness of product, marketing and licensing plans in service of the overall franchise goals. Contributes franchise-related inputs to the greenlight process.
  • Provides brand guidelines, style guides and other resources to stakeholders to ensure clarity regarding use of IP. Serves as an internal expert and resource to help teams develop their own brand assurance processes. As needed, serves as a resource to leaders dealing with IP owners or external licensing partners.
  • Connections with franchise groups across WBD to stay abreast of overall franchise plans, priorities and trends and to ensure WB Games' integration into company-wide franchise programs. As needed, liaises with other business units and key international territory franchise leads to ensure global relevance for WB Games slate and franchise plans.


What are the key responsibilities of the Director, Franchise Planning role?

The Director, Franchise Planning is responsible for organizing, driving and developing franchise strategy for WB Games' gaming brands, facilitating collaboration across functions, establishing templates and processes, collecting information for commercial plans, communicating goals with stakeholders, facilitating leadership meetings, providing regular reporting on franchise health, and staying abreast of industry trends and integrating WB Games into company-wide franchise programs.

What skills are essential for success in the Director, Franchise Planning role?

Essential skills for success in this role include a deep competitive understanding of the game industry, ability to bring structure to complex initiatives, strong interpersonal skills, ability to build consensus, proficiency in navigating research and data resources, effective communication and presentation skills, strategic thinking, problem-solving skills, financial acumen, and proficiency in tools like PowerPoint, Excel, and Word.

What are some desired qualifications for the Director, Franchise Planning role?

Desired qualifications for this role include prior experience coordinating major programs across matrixed resources, global experience and perspective, and a track record of driving commercial success through franchise strategy.

Entertainment & Media

Mission & Purpose

Warner Bros. Discovery is a global media and entertainment company, known for producing and distributing a wide range of content, including films, television shows, and digital content. Their ultimate mission is to captivate audiences worldwide by creating compelling and innovative stories that entertain, inform, and inspire. With a strong focus on storytelling and creativity, Warner Bros. Discovery aims to enrich people's lives through entertainment and provide a diverse array of content across various platforms. Their purpose is to connect people through shared experiences and to continue being a leading force in the entertainment industry, shaping the future of entertainment in the UK and beyond.

Culture & Values

  • Act as one team

    Trust each other, succeed together, and grow together. Collaborate across teams and make decisions that are best for WBD overall. Prioritize growth, development, and well-being for our teams. Respect and support each other, and celebrate wins.

  • Create what's next

    Be curious, innovate, and focus on the future. Drive change, embrace disruption, and never stop learning. Use data and technology to transform what we create and how we tell stories and deliver. Experiment, fail fast, acknowledge mistakes and learn from them.

  • Empower Storytelling

    Put creators, consumers and partners at the center, and share extraordinary stories. Tell stories that entertain and inspire our viewers, communities, and each other. Foster creativity by giving the freedom to try new things and produce our best work. Deliver the best experience; anticipate what consumers want and be fan obsessed.

  • Champion Inclusion

    Empower others, have courage, and pursue equity. Amplify the voices of global storytellers to reflect audiences around the world. Intentionally seek out diversity, remove barriers, and create space for all to share ideas and be heard. Actively listen and lead with empathy, integrity, and transparency.

  • Dream it & own it

    Advocate the mission, move with speed, and drive results. Have an owner's mindset; bring a perspective, take decisive rapid action, and manage spend responsibly. Make clear choices, set ambitious goals, and be accountable for results. Speak up and fearlessly challenge the norm.