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Director, Global Field & ABM Marketing

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Beamery

11d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • $160K - $180K

AI generated summary

  • You must have extensive SaaS field marketing/ABM experience, drive revenue growth, be innovative yet detail-oriented, manage teams effectively, excel in multitasking, have strong interpersonal and communication skills, and be based on the East Coast.
  • You will lead global field & ABM marketing, driving revenue through strategic ABM planning, program management, collaboration with sales, and budget ownership. Success measured by pipeline growth, account engagement, and team KPI achievement.

Requirements

  • 🚀 Extensive marketing experience with substantial time spent in a senior level field marketing or ABM role at a SaaS company
  • 🚀 Demonstrable experience building a field marketing and/or ABM program that drives significant revenue growth
  • 🚀 Innovative thinker capable of operating both in a strategic capacity and a hands-on/execution capacity.
  • 🚀 Ability to effectively manage and inspire indirect reports to accomplish long and short-term goals.
  • 🚀 Ability to juggle multiple, demanding tasks simultaneously and with accuracy
  • 🚀 Strong interpersonal skills to work successfully with cross-functional teams
  • 🚀 Eye for detail and ability to instill a culture of asking “why” and “how can we do better.”
  • 🚀 Excellent communication skills, including presentation skills
  • 🚀 Based on the East Coast.

Responsibilities

  • 🚀 ABM strategy: Set the worldwide standard for effective account-based marketing practices, and work closely with account teams to craft 1-1, 1-few and 1-many plans around ICP accounts
  • 🚀 Planning: Develop the regional/local field marketing plans to support sales targets for customer acquisition and expansion in specific territories.
  • 🚀 Program Management: Create repeatable, predictable programs that build off of global demand generation activities–from concept and implementation to optimization and ensure activations continue to scale across channels (online and offline) to drive awareness and pipeline
  • 🚀 Collaboration: Define what field marketing needs from corporate marketing, product marketing, marketing operations, and marketing program management to ensure regional sales support and operate with a strong partnership mentality. Help global marketing functions refine their strategy based on regional feedback.
  • 🚀 Orchestration: Work with CXO, product and sales to develop a programmatic approach to educate clients around new products, as part of a holistic communication strategy, and create upsell/cross-sell opportunities
  • 🚀 Reporting & KPIs: Deliver on demand generation, pipeline and revenue metricswith a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the team’s impact.
  • 🚀 Budget Ownership: Own global field & ABM marketing budget and return on investment
  • The key metrics we'll be tracking in this role are:
  • 🚀 Increasing pipeline and revenue in Beamery’s target markets
  • 🚀 Increasing the engagement of target accounts through multi-channel programming
  • 🚀 Improving sales velocity through targeted programming
  • 🚀 Leading the field & ABM marketing team to consistently meet or exceed KPIs.

FAQs

What will be my main responsibilities as a Director, Global Field & ABM Marketing at Beamery?

Your main responsibilities will include developing and executing a global strategy to drive demand in target markets, creating effective ABM plans, collaborating with sales leaders, managing regional field marketing plans, program management, orchestration of product education, reporting on KPIs, owning the marketing budget, and leading the field & ABM marketing team to meet or exceed goals.

What qualifications and experience are required for this role?

We are looking for someone with extensive marketing experience in a senior level field marketing or ABM role at a SaaS company, a proven track record of driving revenue growth through field marketing and/or ABM programs, innovative thinking, strong leadership skills, ability to manage multiple tasks, excellent interpersonal and communication skills, and location on the East Coast.

What are some key metrics that will be tracked in this role?

Key metrics that will be tracked include increasing pipeline and revenue in target markets, improving engagement of target accounts through multi-channel programming, enhancing sales velocity through targeted programming, and ensuring the field & ABM marketing team consistently meets or exceeds KPIs.

What benefits are offered with this position at Beamery?

Benefits include unlimited holidays, first Friday of every month off, company closure between Christmas and New Year, Beamery Explore program, monthly Personal Development Day, parental care benefits, time off for prenatal appointments, 401(k) package, 100% paid medical, dental, and vision care options, and stock options.

Create more human experiences for all talent, and unlock the skills and potential of your global workforce.

Human Resources
Industry
201-500
Employees
2014
Founded Year

Mission & Purpose

Beamery is a talent acquisition and recruitment software company that offers an AI-driven platform to help organisations attract, engage, and hire top talent. Their platform provides tools for candidate relationship management, employer branding, and recruitment marketing, enabling companies to build and nurture relationships with potential candidates throughout the hiring process. Beamery's ultimate mission is to revolutionise talent acquisition by empowering companies with data-driven insights and personalised engagement strategies to attract the best candidates and build diverse and inclusive teams. Their purpose lies in transforming the recruitment process, making it more strategic, efficient, and candidate-centric, ultimately enabling organisations to hire the right people and drive business growth and success. Through their innovative technology and commitment to enhancing the candidate experience, Beamery aims to elevate talent acquisition and reshape the future of hiring for businesses globally.