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Director International Field Marketing & Events

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SoSafe

14d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Berlin

AI generated summary

  • You need 5+ years B2B experience, 3+ years in leadership, strong analytical skills, marketing to tech decision-makers, and proficiency in HubSpot/Salesforce. Excellent English skills are essential.
  • You will manage a team to execute marketing strategies, drive lead generation, collaborate with sales, develop integrated campaigns, and analyze results for continuous improvement.

Requirements

  • 5+ years B2B experience delivering and accelerating sales pipeline through field marketing/ events
  • 3+ years in Leadership positions and ability to create, articulate and execute strategy and priorities with leadership, sales and wider marketing team as well as managing inter-team collaboration
  • Robust understanding of marketing to technology decision-makers incl. track record of successfully entering new markets
  • Experience partnering with the direct sales team and partnership teams, ensuring optimal pipeline coverage, acceleration, and alignment
  • Strong analytical skills with demonstrated capabilities in campaign measurement, analyzing and interpreting data
  • Experienced with sales and marketing automation, such as HubSpot and Salesforce
  • Outstanding English written communication and presentation skills (another EU language is a bonus)

Responsibilities

  • Manage and develop the existing team of experienced Field Marketing and Event Managers and coordinate brand awareness and lead gen campaigns on an international scope
  • Refine and expand our impactful regional and channel marketing strategy and lead your team towards an execution plan that builds brand awareness while also generating and accelerating pipeline for our focus regions
  • Experience building and executing to and through partner strategies including recruitment, enablement and demand generation (building demand gen programs and bespoke activities). Experience with MDF allocation
  • Steer the team towards developing and executing a broad range of integrated marketing programs including events, brand, vertical, and account-based marketing campaigns to support regional sales objectives. This will include adaptions of global campaigns & the creation of campaigns
  • Work very closely together with the regional Sales/SDR VPs and Directors as well as Sales enablement and RevOps to set the right priorities for the respective regions according to the market needs. Use this to enable sales teams to follow-up MQLs in a relevant and timely manner, ensuring alignment between outbound sales and inbound marketing efforts.
  • Partnering with the corporate communication and product marketing teams to develop integrated plans in the regions in line with the global strategy. You ensure that we are telling the SoSafe story in a consistent voice across all regions
  • Streamline tasks and responsibilities between your team and our central marketing functions (e.g. brand, growth marketing, content marketing, and product marketing) and collaborating to agree on priorities for the region
  • Forecasting, measuring, analyzing and reporting campaign results to drive continuous improvement to ensure efficiency of the team and seeking to generate new global best practices through experimental efforts as well as new actions plans, leveraging the learnings to drive better lead generation conversion

FAQs

Do we support remote work?

Yes, this role can be fully remote from several countries, including Germany, United Kingdom, Ireland, Portugal, Netherlands, France, or in a hybrid option at our offices in various cities.

What is the team structure for this role?

You will manage a team of 5 experienced Field Marketing Managers and 3 Event Managers across Europe.

What are the key responsibilities of the Director International Field Marketing & Events?

Key responsibilities include managing the field marketing team, coordinating brand awareness and lead generation campaigns, developing and executing integrated marketing programs, and collaborating closely with sales and other marketing teams.

What qualifications are required for this position?

Required qualifications include 5+ years of B2B experience in field marketing/events, 3+ years in leadership roles, a robust understanding of marketing to technology decision-makers, and strong analytical skills.

Are there specific tools and platforms experience required for this job?

Yes, experience with sales and marketing automation tools such as HubSpot and Salesforce is required.

What kind of company culture can I expect at SoSafe?

SoSafe promotes a collaborative and supportive work environment that values innovation, professional growth, and diversity.

What benefits does SoSafe offer in terms of work-life balance?

SoSafe offers flexible hours and 33 vacation days to support a healthy work-life balance.

Is there an opportunity for professional development?

Yes, we provide a Learning & Development Allowance to support your professional growth.

What industries does SoSafe focus on?

SoSafe is focused on the cybersecurity industry, specifically targeting security awareness and behavioral science.

How does the company ensure consistent communication across regions?

The Director will partner with corporate communication and product marketing teams to develop integrated plans that ensure a consistent voice and story across all regions.

SoSafe

Turn on your human firewall!

Technology
Industry
201-500
Employees

Mission & Purpose

As a Cyber Security Hero at SoSafe, you make the world a little better: Our Awareness Platform helps over 1,000 organizations build up their human firewall, thereby protecting themselves against costly cyberattacks. SoSafe is one of the fastest growing tech companies, and is already a leading provider of security awareness solutions in Europe. Backed by strong VC funding, we are looking for more motivated team players who will assist us with our ambitious mission. Are you interested in being a part of this exciting journey? Apply now!