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Director, Loyalty & Incentives - Non-Emerging



22d ago

  • Job
    Senior & Expert Level
  • Marketing
  • Cincinnati, +1
  • Quick Apply

AI generated summary

  • You must have deep knowledge in loyalty & incentives, proven client leadership, sales experience, analytical acumen, strong interpersonal skills, project management abilities, and 8+ years in marketing or loyalty marketing responsibility.
  • You will lead the Non-Emerging team, driving revenue growth through proactive account management, pipeline sales, and strategic collaboration with internal teams and Kroger partners.


  • Deep knowledge of the role that Loyalty activations and customer incentives play at Kroger and in the marketplace
  • Proven client leadership skills; ability to develop relationships and influence decision makers
  • Experience in sales; listening to business objectives and translating that into relevant engagement plans leverages our suite of loyalty and incentives offerings
  • Experience leading a strong sales team through a selling life cycle
  • Ability to influence senior leaders using insights to create a compelling story
  • Analytical acumen to evaluate results, make decisions, and to optimize campaigns
  • Strong interpersonal skills and ability to partner on behalf of the client
  • Effective and proactive project management skills
  • Demonstrated ability to build and maximize relationships with both internal and external partners.
  • Excellent communication, presentation and interpersonal skills.
  • Demonstrated ability to share actionable recommendations in a concise and persuasive manner.
  • Bachelors' degree B.A. /B. S or equivalent work experience.
  • 8+ in Marketing or Loyalty Marketing responsibility


  • Accountable for delivering Incentive business targets for both individual client portfolio and for the Non-Emerging business
  • Accountable for leading the Non-Emerging team; driving organizational effectiveness and operations to achieve annual revenue and profit goals
  • Responsible for management of pipelines sales, revenue, and forecasting management to meet or exceed quarterly and annual goals
  • Responsible for pro-active account growth development, developing effective client plans to drive growth for individual portfolio and Non-Emerging team goals
  • Establish strong partnership with Commercial Solutions team to identify future Incentive needs for our clients and customers and modernize the go to market to fit the needs of the Non-Emerging team
  • Develop and grow partnership with Kroger Merchandising community to align loyalty and incentives to Kroger’s strategic pillars and objectives
  • Responsible for pro-active and positive cross functional collaboration with the Media team, connecting CPG strategies and objectives that can enable a holistic marketing, incentives, and loyalty plan
  • Establish 84.51°/Kroger as industry leaders with Loyalty and Incentives in the marketplace


What is the main responsibility of the Director of Loyalty & Incentives for Non-Emerging clients?

The main responsibility of the Director of Loyalty & Incentives for Non-Emerging clients is to drive the incentives commercial strategy with CPG clients, meet and exceed quarterly and annual goals, lead the Non-Emerging team, and identify future client needs to shape and evolve the portfolio.

What is the sales approach unique to the non-emerging team that the Director of Loyalty & Incentives must establish?

The Director of Loyalty & Incentives must establish a few to few selling strategy for the non-emerging team to maximize growth opportunities. This means focusing on personalized sales approaches for individual clients.

How does the Director of Loyalty & Incentives collaborate with other teams within the organization?

The Director of Loyalty & Incentives collaborates closely with the Media team to deliver a cohesive customer experience and with the Merch Alt Profit team to link loyalty and incentives with Kroger strategies. Additionally, they work with the Director of Incentives (Emerging) and the Director of Commercial Solutions to share best practices and evolve loyalty and incentives programs.

What are the people development responsibilities of the Director of Loyalty & Incentives for the Non-Emerging team?

The Director of Loyalty & Incentives is responsible for developing and mentoring the Non-Emerging team to help them meet or exceed quarterly and annual goals. This includes providing coaching, training, and support for team members.

A retail data science, insights and media company creating more personalized and valuable experiences for shoppers.

Founded Year

Mission & Purpose

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.