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Director, Marketing (Data and Digital)

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Thermo Fisher Scientific

12d ago

  • Job
    Full-time
    Expert Level
  • Data
    Marketing
  • Marseille
    Remote

AI generated summary

  • You must have a Master's degree or equivalent experience, extensive digital marketing leadership, data expertise, B2C eCommerce track record, team development skills, and proficiency in relevant tools.
  • You will lead a data and digital team, enhance analytics programs, drive customer engagement, collaborate with sales on strategies, and foster an inclusive team culture while leveraging insights for growth.

Requirements

  • Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience.
  • Extensive experience leading data-driven digital marketing initiatives.
  • A track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.
  • A proven team leader who motivates and develops talent.
  • Knowledge of digital marketing technologies, including marketing automation, salesforce automation, predictive marketing, and targeted advertising.
  • Experience planning and implementing digital marketing strategies across SEO/SEM, email marketing, display advertising, retargeting, and social media campaigns.
  • Expertise in data science methodologies, including predictive analytics, AI, and machine learning, and their application to marketing and sales.
  • Experience with conversion optimization, customer segmentation, and personalization to drive customer engagement and sales.
  • Advanced level of English.
  • Proven record of successful teamwork with sales and other cross-functional team members.
  • Experience in demand generation and using data to identify and convert new leads.
  • Strong interpersonal skills with the ability to present insights and strategies to senior leadership.
  • Proficiency in data-driven marketing platforms and tools, including Salesforce, and data visualization tools.
  • Familiarity with tools for commercial automation, digital merchandising, and driving sales efficiency through data.

Responsibilities

  • Lead and develop Fisher Scientific Europe’s data and digital team to strengthen its maturity and capability.
  • Improve our data science programs by using predictive analytics, AI, and machine learning to find the best selling and marketing opportunities. Provide these insights to our sales teams and apply them to our marketing channels.
  • Generate new customers, identify engaged website visitors, and boost findability for Fishersci products in the digital environment.
  • Collaborate with sales leadership and sales operations to devise initiatives that align with sales objectives and targets. Use data science, commercial automation and digital programs to improve sales efficiency and optimization.
  • Apply data to personalize customer engagement. Implement digital merchandising strategies to grow the market basket and convert customer sales.
  • Help the analytics team draw out actionable insights and implications from customer and marketing data.
  • Champion a strong and passionate team culture: Build inclusive work environments, cultivate talent, and encourage cross-functional integration, all while aligning with RSD EU priorities.
  • Reporting to the Senior Director, Marketing, RSD Europe.

FAQs

Do we support remote work?

Yes, this role is fully remote and can be performed from anywhere in Europe.

Is there any required travel for this position?

Yes, regular international travel of up to 20% per annum may be required.

What level of education is required for the position?

A Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience is required.

What kind of experience is sought after for this role?

Extensive experience leading data-driven digital marketing initiatives, a strong track record in B2C eCommerce or retail, and proven leadership skills in developing talent are desired.

What skills are essential for this position?

Knowledge of digital marketing technologies, experience with conversion optimization, customer segmentation, and expertise in data science methodologies like predictive analytics, AI, and machine learning are essential.

How important is collaboration in this role?

Collaboration is vital, as the role requires working closely with sales leadership, sales operations, and other cross-functional teams to align marketing initiatives with sales objectives.

What tools and platforms should a candidate be proficient in?

Proficiency in data-driven marketing platforms and tools, including Salesforce and data visualization tools, is necessary, along with familiarity with commercial automation and digital merchandising tools.

What company culture can a candidate expect at Thermo Fisher Scientific?

Thermo Fisher Scientific promotes a culture of integrity, innovation, involvement, and intensity, valuing diverse experiences and fostering an inclusive work environment.

What benefits does Thermo Fisher Scientific offer?

Competitive remuneration, an annual incentive plan bonus scheme, and a range of employee benefits are provided, alongside opportunities for career and professional development.

Thermo Fisher Scientific

The World Leader In Serving Science

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.