Logo of Huzzle

Home

Matches

Explore

Manage

Director, Marketing (Data and Digital)

image

Thermo Fisher Scientific

13d ago

  • Job
    Full-time
    Expert Level
  • Data
    Marketing

AI generated summary

  • You need a Master's degree or equivalent, extensive data-driven digital marketing experience, leadership skills, marketing tech knowledge, and proficiency in data science and automation tools.
  • You will lead a data and digital team, enhance analytics programs, drive customer engagement, boost sales efficiency, and foster a strong team culture aligning with organizational goals.

Requirements

  • Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience.
  • Extensive experience leading data-driven digital marketing initiatives.
  • A track record in B2C eCommerce or retail, with a strong focus on data strategy, digital transformation, and marketing innovation.
  • A proven team leader who motivates and develops talent.
  • Knowledge of digital marketing technologies, including marketing automation, salesforce automation, predictive marketing, and targeted advertising.
  • Experience planning and implementing digital marketing strategies across SEO/SEM, email marketing, display advertising, retargeting, and social media campaigns.
  • Expertise in data science methodologies, including predictive analytics, AI, and machine learning, and their application to marketing and sales.
  • Experience with conversion optimization, customer segmentation, and personalization to drive customer engagement and sales.
  • Advanced level of English.
  • Proven record of successful teamwork with sales and other cross-functional team members.
  • Experience in demand generation and using data to identify and convert new leads.
  • Strong interpersonal skills with the ability to present insights and strategies to senior leadership.
  • Proficiency in data-driven marketing platforms and tools, including Salesforce, and data visualization tools.
  • Familiarity with tools for commercial automation, digital merchandising, and driving sales efficiency through data.

Responsibilities

  • Lead and develop Fisher Scientific Europe’s data and digital team to strengthen its maturity and capability.
  • Improve our data science programs by using predictive analytics, AI, and machine learning to find the best selling and marketing opportunities. Provide these insights to our sales teams and apply them to our marketing channels.
  • Generate new customers, identify engaged website visitors, and boost findability for Fishersci products in the digital environment.
  • Collaborate with sales leadership and sales operations to devise initiatives that align with sales objectives and targets. Use data science, commercial automation and digital programs to improve sales efficiency and optimization.
  • Apply data to personalize customer engagement. Implement digital merchandising strategies to grow the market basket and convert customer sales.
  • Help the analytics team draw out actionable insights and implications from customer and marketing data.
  • Champion a strong and passionate team culture: Build inclusive work environments, cultivate talent, and encourage cross-functional integration, all while aligning with RSD EU priorities.
  • Reporting to the Senior Director, Marketing, RSD Europe.

FAQs

Do we support remote work?

Yes, this role is fully remote (work from home) based anywhere in Europe.

What is the work schedule for this position?

The work schedule is standard hours from Monday to Friday.

Is international travel required for this role?

Yes, regular international travel of up to 20% per year may be required.

What educational qualifications are required for this position?

A Master’s degree in Business, Marketing, Data Science, or a related field, or equivalent work experience is required.

What type of experience is needed for this role?

Extensive experience in leading data-driven digital marketing initiatives, a background in B2C eCommerce or retail, and experience in data strategy and marketing innovation are essential.

What skills are important for the Director, Marketing (Data and Digital) position?

Important skills include knowledge of digital marketing technologies, experience with SEO/SEM, email marketing, predictive analytics, AI, machine learning, conversion optimization, customer segmentation, and familiarity with data-driven marketing platforms.

What kind of team culture does the company promote?

The company champions a strong and passionate team culture, focusing on inclusivity, talent development, and cross-functional integration.

Who does this position report to?

This position reports to the Senior Director, Marketing, RSD Europe.

What are some of the responsibilities of this role?

Responsibilities include leading and developing the data and digital team, improving data science programs, generating new customers, personalizing customer engagement, and collaborating with sales leadership to align initiatives.

What benefits does Thermo Fisher Scientific offer?

Thermo Fisher Scientific offers competitive remuneration, an annual incentive plan bonus scheme, a range of employee benefits, and outstanding career and development prospects.

Thermo Fisher Scientific

The World Leader In Serving Science

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.