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Director Marketing Operations

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Pison

16d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • $117K - $150K
  • Boston
  • Quick Apply

AI generated summary

  • You must have proven experience with SaaS marketing technology, ecommerce website management, and a variety of digital marketing tools. Strong leadership, analytical skills, and a Bachelor's degree are also essential. Join us at Pison!
  • You will lead marketing technology strategy & operations, oversee website management, automation, data analysis, strategy alignment, team leadership, vendor & budget management, compliance, security, training, and development.

Requirements

  • Proven experience building, maintaining, and improving the marketing technology stack for a SaaS business.
  • Strong understanding of the technology needed to operate an efficient SaaS business with a direct-to-consumer sales model.
  • Experience managing ecommerce websites.
  • Proficiency in a wide variety of digital marketing tools and platforms, including social media management, email marketing, SMS marketing, content marketing, ecommerce CRMs, and analytic tools. Experience with Facebook, Instagram, X/Twitter, Hootsuite, Sprout Social, HubSpot, Salesforce, and Google Analytics is a plus.
  • Strong analytical skills to interpret data, report on marketing performance metrics, and generate insights for optimizing campaigns and strategies.
  • Strong leadership skills, with the ability to lead and mentor a team of marketing specialists.
  • Ability to work independently and as part of a team.
  • Education and Experience:
  • Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications, or related field.
  • At least 3-5 years or relevant experience, with at least 1 year in a leadership role.

Responsibilities

  • Marketing Technology Strategy: Develop and execute a comprehensive marketing technology strategy to support the company's goals and objectives for marketing, sales, and service. Ensure that our end-to-end processes, which include both direct to consumer sales and B2B sales, are instrumented so that we can analyze and optimize our business effectiveness.
  • Website Management: Oversee the development, maintenance, and optimization of our website to enhance user experience, SEO, and overall web performance.
  • Marketing and Service Automation Administration: Manage our marketing and service automation platform, ensuring effective lead capture, lead management, email marketing, service request processes, and customer relationship management.
  • Integration and Automation: Implement, integrate, and maintain various marketing tools and systems to streamline marketing processes and data flow.
  • Reporting and Data Analysis: Analyze marketing and sales data to identify insights and trends, providing actionable recommendations to enhance campaign and sales performance. Develop and execute reports that can be used by executive, marketing, and sales management to improve business performance.
  • Marketing Strategy: Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals.
  • Team Leadership: Build and lead a team of marketing operations professionals, guiding them in executing marketing technology initiatives.
  • Vendor Management: Oversee relationships with external technology vendors and agencies, ensuring alignment with business goals.
  • Budget Management: Manage the marketing technology budget effectively and report on expenditures and ROI.
  • Compliance and Security: Ensure that marketing technology operations are compliant with relevant regulations and maintain data security and privacy standards.
  • Training and Development: Provide training and resources to the marketing team to maximize their use of marketing technology tools.

FAQs

What is the main responsibility of the Director of Marketing Operations at Pison?

The main responsibility of the Director of Marketing Operations at Pison is to develop and execute a comprehensive marketing technology strategy to support the company's goals and objectives for marketing, sales, and service.

We believe a small gesture can change the world.

Technology
Industry
11-50
Employees
2016
Founded Year

Mission & Purpose

Pison is collecting and classifying data from the most valuable source in the world, the human body. Pison's platform leverages our patented electroneurography (ENG) platform to translate data generated from our body’s natural physiological electricity stemming at the brain into machine interpretable events in software. This allows for never before seen intuitive control of any experience in the IoT universe and discovery of neurological correlations drawn from our proprietary AI and data sets. Investors and partners include First Round DRF, Oculus, MIT, Draper, HHS, National Science Foundation, Bose Ventures, and In-Q-Tel.

Culture & Values

  • Mission-minded

    Every action we take enables our diverse customers to harness the power of human intent as Pison changes the form and function of the world.

  • Curiosity and Validation

    We have an unconditional thirst for knowledge and feedback. We always want to understand hidden connections, avoid weak assumptions, and aim to quantitatively validate our findings. We are in constant pursuit of constructive feedback to better ourselves and our technology.

  • Innovation Culture

    We are unconstrained by the way things have always been done. We creatively approach every task and obstacle to find original solutions.

  • Grit

    We persevere in both good times and bad times and stay focused on achieving long-term goals & producing results all the while being 100% committed to personal growth and bettering each other.

  • Integrity

    We take responsibility for our successes and our failures, and we always keep at top of mind how our actions impact the entire organization. We will do the right thing even when no one is watching. We build a culture of trust within our organization and team by providing honest feedback and holding ourselves and others accountable.

  • Inclusivity

    Opening our minds and combining our different backgrounds, experiences, world views and expertise make us savvier problem solvers and drive better results. Cultural problem solvers - we all take personal responsibility to build an environment where all of our colleagues can thrive.

Benefits

  • Competitive Salary and Benefits

  • Comprehensive Health & Dental Insurance

  • Hybrid Workspace

  • Company Retirement Plan

  • Unlimited PTO

  • Commuter Benefit