Director of Marketing

WildLand Limited

Nov 6

Applications are closed

Job
Full-time
Expert Level
Marketing
Sustainability
Inverness

Requirements

Be a WildLand Leader, demonstrating our ethos and values at all times.
Build and mentor a high-performing, cross-functional & diverse team that thrives on creativity, innovation, and passion for our conservation purpose.
Foster a culture of continuous learning and development.
Be a vocal and visible leader in sustainability, ensuring all marketing strategies align with our conservation values and support our sustainability goals.
Define and implement a coherent Brand, Marketing & Sales Strategy targeting the luxury and conscious traveller.
Ensure the marketing architecture reflects an outstanding guest experience and conservation ethos.
Develop strategic alliances amplifying our reach.
Foster relationships with global luxury travel brands.
Develop systems and processes using data analytics and consumer insights to inform strategies, personalise guest experiences, and measure the effectiveness of marketing initiatives.
Lead market research efforts to identify emerging trends and opportunities.

Responsibilities

Be a WildLand Leader, demonstrating our ethos and values at all times.
Build and mentor a high-performing, cross-functional & diverse team that thrives on creativity, innovation, and passion for our conservation purpose.
Foster a culture of continuous learning and development.
Be a vocal and visible leader in sustainability, ensuring all marketing strategies align with our conservation values and support our sustainability goals.
Define and implement a coherent Brand, Marketing & Sales Strategy targeting the luxury and conscious traveller.
Ensure the marketing architecture reflects an outstanding guest experience and conservation ethos.
Develop strategic alliances amplifying our reach.
Foster relationships with global luxury travel brands.
Develop systems and processes using data analytics and consumer insights to inform strategies, personalise guest experiences, and measure the effectiveness of marketing initiatives.
Lead market research efforts to identify emerging trends and opportunities.

FAQs

What is the primary focus of the Director of Marketing role at WildLand?

The primary focus is to shape and implement WildLand’s commercial and brand strategy, integrating our conservation story to position WildLand as a unique destination for luxury and conscious travelers.

What type of team will the Director of Marketing be responsible for building?

The Director of Marketing will build and mentor a high-performing, cross-functional, and diverse team that thrives on creativity, innovation, and a passion for conservation.

How does WildLand integrate sustainability into its marketing strategies?

The role requires the Director of Marketing to be a vocal and visible leader in sustainability, ensuring all marketing strategies align with WildLand's conservation values and support sustainability goals.

What is the target audience for WildLand's marketing and sales strategy?

The marketing and sales strategy targets luxury and conscious travelers.

How does the Director of Marketing utilize data in their role?

The Director will develop systems and processes using data analytics and consumer insights to inform marketing strategies, personalize guest experiences, and measure the effectiveness of marketing initiatives.

What kind of relationships will the Director of Marketing need to foster?

The Director will need to foster relationships with global luxury travel brands and develop strategic alliances to amplify WildLand's reach.

What opportunities for professional development does WildLand offer?

WildLand fosters a culture of continuous learning and development, providing opportunities for team members to grow and enhance their skills.

What is the organizational culture like at WildLand?

WildLand promotes a fantastic culture focused on teamwork, creativity, and a commitment to their conservation mission, encapsulated in their 'One WildLand Team' and 'One Wild Way' ethos.

What additional benefits do employees receive when joining WildLand?

In addition to a competitive salary, employees receive benefits and the opportunity to make a meaningful impact in a beautiful part of Scotland.

WildLand Limited

We are the custodian of a number of Scottish estates and hospitality sites, with a 200 year vision of conservation.

Travel & Leisure

Industry

51-200

Employees

Mission & Purpose

All across Northern Scotland, where some of Europe’s last natural habitats cling on, Wildland is looking far into the future and forging genuinely epic landscape scale conservation projects. People and place, community, opportunity and entrepreneurship go hand in hand with our vision for the restoration and revitalisation of this iconic portfolio. We are custodians for the long term, creating a new way of providing year round hospitality for an audience that appreciates the beauty of nature, design and the experiences we offer. With Wildland, you can enjoy monumentally beautiful big open spaces, unforgettable forays into Great Britain’s last true wilderness and the comfort and cuisine that will bring a perfect end to a perfect day. Today, our holdings include over 222,000 acres of wild landscapes. Our hospitality offering includes Aldourie Castle, Killiehuntly Farmhouse, Glenfeshie Lodge, Lundies House, Kinloch Lodge (Sutherland), and Kyle House.