FAQs
What is the primary focus of the Director of Marketing role at WildLand?
The primary focus is to shape and implement WildLand’s commercial and brand strategy, integrating our conservation story to position WildLand as a unique destination for luxury and conscious travelers.
What type of team will the Director of Marketing be responsible for building?
The Director of Marketing will build and mentor a high-performing, cross-functional, and diverse team that thrives on creativity, innovation, and a passion for conservation.
How does WildLand integrate sustainability into its marketing strategies?
The role requires the Director of Marketing to be a vocal and visible leader in sustainability, ensuring all marketing strategies align with WildLand's conservation values and support sustainability goals.
What is the target audience for WildLand's marketing and sales strategy?
The marketing and sales strategy targets luxury and conscious travelers.
How does the Director of Marketing utilize data in their role?
The Director will develop systems and processes using data analytics and consumer insights to inform marketing strategies, personalize guest experiences, and measure the effectiveness of marketing initiatives.
What kind of relationships will the Director of Marketing need to foster?
The Director will need to foster relationships with global luxury travel brands and develop strategic alliances to amplify WildLand's reach.
What opportunities for professional development does WildLand offer?
WildLand fosters a culture of continuous learning and development, providing opportunities for team members to grow and enhance their skills.
What is the organizational culture like at WildLand?
WildLand promotes a fantastic culture focused on teamwork, creativity, and a commitment to their conservation mission, encapsulated in their 'One WildLand Team' and 'One Wild Way' ethos.
What additional benefits do employees receive when joining WildLand?
In addition to a competitive salary, employees receive benefits and the opportunity to make a meaningful impact in a beautiful part of Scotland.