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Director of Marketing, Culture Campaigns

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Stand Together

1mo ago

  • Job
    Full-time
    Senior Level
  • Nashville
  • Quick Apply

AI generated summary

  • You need 7+ years in marketing strategy, a passion for social impact, strong leadership skills, experience with diverse audiences, and excellent communication abilities in a collaborative environment.
  • You will design and implement impactful marketing campaigns, collaborate with teams, track KPIs, manage stakeholder relationships, develop proposals, and liaise with agency partners.

Requirements

  • The Manager, Events and Activations must be located in the DC metro area, Los Angeles, CA, New York, NY OR Nashville, TN.
  • 7+ years of professional experience in marketing strategy and execution in consumer brand or entertainment industries with a proven track record of driving transformational results at scale.
  • Passion for social impact marketing and alignment with Stand Together's vision for change through experimental discovery and creative problem solving.
  • Proven success in translating organizational vision and high-level objectives into strategic and actionable integrated marketing plans with clear goals and KPIs.
  • Demonstrated experience understanding the needs of different audiences/stakeholder segments and developing appropriate and innovative marketing assets and communication strategies.
  • A proven leader and team player with experience in inspiring and collaborating with cross-functional teams by promoting a clear vision to support shared business priorities.
  • Experience building strong relationships with key internal/external partners and senior level stakeholders within complex and matrixed organizational structures.
  • Superior written and verbal communication skills.
  • Knowledge of agency relations (as a client or agency representative) and experience in understanding how and when to seek external/vendor support to expand capabilities and increase impact.

Responsibilities

  • Develop, design, and implement strategies and marketing campaigns that are woven into the cultural fabric and deliver impact driven results and outcomes.
  • Collaborate with cross-functional teams to identify and prioritize social impact campaigns that elevate the organization’s vision and principles within culture.
  • Develop creative concepts that resonate with target audiences and inspire engagement and action by utilizing market trends and consumer insights.
  • Drive collaboration with internal stakeholders to define key performance indicators (KPIs) as well as track and report on the success of culture campaigns and activations.
  • Build and manage relationships with key stakeholders, including external partners and influencers.
  • Develop investment proposals for marketing activations that employ sound decision-making framework and testing/experimentation methodologies.
  • Drive collaboration with internal and external partners by seeking knowledge from peers, colleagues, and subject matter experts (SMEs). Develop communication touch points with key stakeholders to ensure an effective two-way flow of knowledge and feedback.
  • Liaise with agency partners where appropriate, including statement of work (SOW) development, project briefings, expectation management and results monitoring.

FAQs

What are the primary responsibilities of the Director of Marketing, Culture Campaigns?

The primary responsibilities include developing and implementing marketing strategies, collaborating with cross-functional teams on social impact campaigns, creating engaging concepts, tracking campaign performance, managing relationships with stakeholders, developing investment proposals, and liaising with agency partners.

What qualifications are required for this position?

The ideal candidate should have 7+ years of professional experience in marketing strategy and execution, a passion for social impact marketing, a proven track record in driving transformational results, and superior communication skills.

Is experience in the entertainment industry necessary for this role?

Yes, a deep understanding of marketing and media principles within the consumer brand or entertainment industries is essential for success in this position.

Where is the Director of Marketing, Culture Campaigns required to be located?

The position requires the candidate to be located in either the DC metro area, Los Angeles, CA, New York, NY, or Nashville, TN.

What type of campaigns will the Director be responsible for?

The Director will be responsible for social impact initiatives through partnerships and activations with cultural influencers across music, sports, and entertainment verticals.

What collaborative efforts are expected from this role?

The Director is expected to collaborate with internal and external partners, define key performance indicators (KPIs), and ensure effective communication regarding campaign progress and outcomes.

What values does Stand Together prioritize in its workplace culture?

Stand Together emphasizes Principle Based Management® (PBM®), diversity, equity, and respect for all employees, promoting a culture of innovation and long-term value.

Are there any specific skills required for building relationships with stakeholders?

Yes, strong relationship-building skills with key internal and external partners, as well as experience in navigating complex organizational structures, are essential.

Does this position offer a chance to make a social impact?

Absolutely. This role is centered around promoting social impact initiatives and empowering individuals to overcome barriers through the power of culture and community engagement.

How does Stand Together define its approach to social change?

Stand Together focuses on connecting social entrepreneurs with resources and partners, tackling significant challenges, and creating opportunities for individuals to realize their extraordinary potential.

Stand Together

Non-profit
Industry
1001-5000
Employees
2003
Founded Year

Mission & Purpose

Stand Together is a philanthropic community. We help America’s boldest changemakers tackle the root causes of our country’s biggest problems. Our partners include nonprofit leaders, educators, Fortune 50 CEOs, NFL legends, civil rights leaders, Grammy-winning musicians, and grassroots activists. We help them transform their results by providing access to capabilities including funding to build capacity, a unique national network to reach scale, and a playbook for applying principles that are proven to help organizations grow and thrive. Together, we are driving solutions on economic opportunity, education, healthcare, bridging partisan divides, and dozens of other pressing issues. Explore how partnering with Stand Together can transform your results.

Benefits

  • Healthy Body

    Healthcare needs are different for everyone. That’s why we offer multiple plan options with generous company contributions towards individual and dependent premiums, so you can choose the coverage level best suited to your needs. Medical Plans Comprehensive medical plan options, including prescription drug coverage, are available through CareFirst BlueCross BlueShield for you, your spouse/domestic partner, and dependents. Dental Plans Select from two available plan options through MetLife Dental that cover diagnostic, preventive, restorative, and major care, as well as orthodontics. Vision Care Plan Vision benefits through VSP provide extensive coverage for routine eye examinations, contacts, eyeglass lenses and frames. Fitness The Peloton fitness benefit provides unlimited access to a growing library of live streaming and on-demand classes at no out-of-pocket cost as well as discounts on Peloton equipment.

  • Healthy Mind

    As a community of passionate and dedicated professionals focused on making a difference, we recognize you need time to recharge and care for yourself and your loved ones. Our policies and resources help make that wellbeing a priority. Mental Health The Talkspace benefit provides you and your dependents age 13+ with convenient, personal, and professional mental health support at no out-of-pocket cost. Flexible Time Off The flexible time off policy positions you to take vacation and sick leave as needed. This policy is rooted in mutual trust between you and your supervisor to effectively advance our goals. Parental Leave Paid parental leave is available to all employees to provide bonding time for the birth, adoption, or fostering of a baby/child. Holidays We recognize twelve paid holidays each year.

  • Healthy Finances

    Financial security is easier to achieve when you have the resources to plan. We have curated programs to help you prepare for your future and address unexpected events. 401k Pre- and post-tax contributions, and competitive dollar-for-dollar matching with immediate eligibility and vesting can help you meet your retirement goals. Pre-Tax Saving Accounts Flexible spending, dependent care flexible spending, and health savings accounts with employer match provide pre-tax savings opportunities to cover eligible expenses, all while reducing your taxable income. Life & Disability Employer-paid life insurance with the option to supplement, and protecting your income with short-term and long-term disability insurance coverage help round out our comprehensive healthy finance benefit offerings. Commuter Assistance Plans We offer options to offset the cost of commuting into our Arlington, VA offices. Our HQ-based staff can select either onsite parking at no additional cost or a monthly allowance for WMATA/Metro.