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Director of Sales and Marketing

  • Job
    Part-time
    Mid, Senior & Expert Level
  • Sales & Business Development
    Marketing
  • $119K - $160K
  • Vancouver

AI generated summary

  • You need a 2-year or 4-year degree in Business Administration or related field, plus 2-4 years sales and marketing experience. Experience in lodging sales and hotel industry preferred. Leadership skills and exceptional performance are essential.
  • You will lead the sales and marketing efforts, develop strategic plans, manage customer relationships, oversee team performance, and drive revenue growth through innovative marketing strategies.

Requirements

  • Education and Experience:
  • Required:
  • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area.
  • OR
  • 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.
  • Preferred:
  • 4 year college degree.
  • Demonstrated skills in supervising a team.
  • Lodging sales experience.
  • Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

Responsibilities

  • Managing Sales Activities:
  • Manages the development of a strategic account plan for the demand generators in the market.
  • Manages the property's reactive and proactive sales efforts.
  • Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications.
  • Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations.
  • Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position.
  • Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share.
  • Attends sales strategy meetings to provide input on weekly and overall sales strategy.
  • Suggests innovative marketing ideas and develops deployment strategies to continue to grow market share.
  • Evaluates and supports participation and account deployment with Area Sales and Group Sales within the Sales Office.
  • Serves as the sales contact for the General Manager, property leadership team, Group Sales and Area Sales leaders.
  • Serves as the sales contact for customers; serves as the customer advocate.
  • Serves as hotel authority on sales processes and sales contracts.
  • Serves as the property sales liaison with Area Sales, Group Sales, Revenue Management, Event Management, Regional Marketing Communications and other hotel departments as appropriate.
  • Participates in sales calls with members of the Sales and Marketing team to acquire new business and/or close on business.
  • Identifies public relations opportunities and coordinates activities to augment the overall marketing communication strategy.
  • Supports the General Manager by coordinating crisis communications.
  • Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.
  • Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
  • Participates in and practices daily service basics of the brand (e.g., Marriott Hotels and Resorts (MHR) Spirit to Serve Daily Basics, Renaissance Hotels and Resorts (RHR) Savvy Service Basics, Courtyard, SpringHill Suites, Fairfield Inn Basics of the Day, Residence Inn Daily Huddle, or TownePlace Suites Morning Meeting).
  • Implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
  • Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
  • Maintains successful performance by increasing revenues, controlling expenses and providing a return on investment for the owner and Marriott International.
  • Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives.
  • Interfaces with regional marketing communications for regional and national promotions pull through.
  • Performs other duties, as assigned, to meet business needs.
  • Building Successful Relationships:
  • Develops strong partnerships with local organizations to further increase brand/product awareness.
  • Develops and manages internal key stakeholder relationships.
  • Develops strong community and public relations by maintaining property participation in local, regional and national tradeshows and client events.
  • Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and monitoring their satisfaction before and during their program/event.
  • Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
  • Gains understanding of the hotel’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.
  • Leadership:
  • Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue.
  • Develops sales goals and strategies and verifies alignment with the brand business strategy.
  • Executes the sales strategy in order to meet individual booking goals for both self and staff.
  • Coaches leaders of revenue generating departments in developing effective revenue strategies and setting aggressive goals that will drive the property's financial performance.
  • Verifies Sales team understands and is leveraging Marriott International (MI) demand engines to full potential.
  • Works with Human Resources, Engineering and Loss Prevention to monitor compliance with local, state and federal regulations and/or union requirements.
  • Partners with Human Resources to attract, develop and retain the right people in order to support the strategic priorities of the market.
  • Creates effective structures, processes, jobs and performance management systems are in place.
  • Sets goals and expectations for direct reports using the Leadership Performance Process (LPP), aligns performance and rewards, addresses performance issues and holds staff accountable for successful results.
  • Forecasts talent needs and manages talent acquisition strategy with Human Resources (HR) to minimize lost time due to turnover.
  • Maintains an active list of the competition’s best sales people and executes a recruitment and acquisition plan with HR.
  • Supports tools and training resources to educate sales associates on winning catering solutions.
  • Champions leadership development and workforce planning priorities by assessing, selecting, retaining and developing diverse, high-caliber talent that can lead the organization today and strengthen the leadership bench for the future; continues to upgrade the sales & marketing talent; works with HR to anticipate future talent needs based on business growth plans.
  • Identifies, trains and mentors group sales associates; utilizes all available on the job training tools for associates.
  • Transfers functional knowledge and develops group sales skills of other discipline managers.
  • Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues.
  • Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property.
  • Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives.

FAQs

What is the job title for this position?

The job title for this position is Director of Sales and Marketing.

Where is the job location?

The job is located at Vancouver Marriott Pinnacle Downtown Hotel in Vancouver, BC, Canada.

What is the schedule for this job?

This is a Full-Time position.

Is this job located remotely?

No, this job is not located remotely.

What is the salary range for this position?

The salary range for this position is $119,000 to $160,000 annually.

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.