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Director of Solution Marketing – Hitachi Digital

  • Job
    Full-time
    Expert Level
  • Marketing
  • $150K - $190K
  • Santa Clara
    Remote

AI generated summary

  • You must have 10+ years marketing experience, tech expertise, data-driven approach, cross-functional skills, success in executing plans, and ability to thrive in a fast-paced environment.
  • You will drive solution marketing strategy, create comprehensive content, collaborate with media, manage campaigns, track metrics, and work closely with stakeholders to deliver consistent, client-centric communications assets.

Requirements

  • 10+ years relevant work experience in marketing. Ideally in product marketing, content marketing and/or ecommerce.
  • Expertise and understanding of technology and technology-related services is a must.
  • The ideal candidate must show ability or experience in understanding the digital technology needs & requirements of clients and the type of products and services it takes to solve them.
  • Experience using data and metrics to drive improvements.
  • Experience communicating results to stakeholders.
  • Experience building, executing and scaling cross-functional marketing programs.
  • Experience with customer segmentation, profiling, and targeting.
  • Experience prior success in driving execution of marketing plans with multiple teams in support of business goals.
  • Experience developing marketing strategy and messages, based on product/program strategy and business objectives.
  • Ability to use hard data and metrics from disparate data sources to measure marketing performance, determine improvements and innovations.
  • Demonstrated capacity to thrive in a fast-paced workplace and deal with ongoing change and ambiguity.

Responsibilities

  • Drive overall solution marketing strategy including messaging framework, asset strategy, portfolio mix. Create marketing initiative and roadmap planning, and campaign execution.
  • Understand the needs and priorities and help create comprehensive solution-based content to showcase Hitachi Digital’s unique capabilities for various target audiences including customers, industry and financial analysts, and employees.
  • Identify and manage strategic collaborations with media and KOLs to position us as a leading Digital player, driving awareness and preference among key audiences.
  • Own marketing and go-to-market campaigns in various channels & formats (success stories, pitch decks, flyers, videos, etc.) to tell the Hitachi Digital story across a multitude of mediums.
  • Set up Solution Marketing input and output goals, design and track marketing metrics and always looking for ways to improve performance.
  • Work closely with stakeholders from business and marketing teams to deliver and organize consistent, innovative, and client-centric communications assets to support business objectives and integrate needs/specificities.
  • Strong Communicator, especially in written form.
  • Very high level of attention to detail.
  • Strong Organizational and Project Management skills.
  • Comfortable working under pressure to high standards and tight deadlines.
  • Ability to work well with others, as this is a highly collaborative endeavor requiring buy-in from multiple stakeholders.

FAQs

What is the main responsibility of the Director of Solution Marketing at Hitachi Digital?

The main responsibility of the Director of Solution Marketing is to develop impactful marketing content and collateral for Hitachi Digital that will be used across various platforms for integrated marketing plans.

What skills are required for this role?

This role requires a unique blend of leadership, functional expertise, innovation, high-level execution, and strategic thinking to thrive in a dynamic and matrixed environment.

What type of content will the Director of Solution Marketing be responsible for developing?

The Director of Solution Marketing will be responsible for developing solution content that will be used on the website, in presentations, for thought leadership, and in integrated marketing plans.

How will the Director of Solution Marketing collaborate with other teams within Hitachi Digital?

The Director of Solution Marketing will work across Hitachi Digital and group companies to develop marketing content and collateral that align with the overall marketing strategy and future marketing asset portfolio.

What are some key objectives for the Director of Solution Marketing in this role?

Some key objectives for the Director of Solution Marketing include creating impactful marketing content, shaping the future of marketing assets, and contributing to the overall success of the marketing organization at Hitachi Digital.

Changing the way data fuels innovation.

Technology
Industry
5001-10,000
Employees
2017
Founded Year

Mission & Purpose

Hitachi Vantara, a wholly-owned subsidiary of Hitachi, Ltd., guides our customers from what’s now to what’s next by solving their digital challenges. Working alongside each customer, we apply our unmatched industrial and digital capabilities to their data and applications to benefit both business and society. More than 80% of the Fortune 100 trust Hitachi Vantara to help them develop new revenue streams, unlock competitive advantages, lower costs, enhance customer experiences, and deliver social and environmental value.