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Director, Performance Marketing

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Aircall

16d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • $170K - $200K
  • New York City
  • Quick Apply

AI generated summary

  • You need 10+ years in B2B SaaS growth marketing, strong data analysis skills, experience with international digital acquisition, and expertise in digital advertising and SEO. Be a player/coach with a great team leadership ability.
  • You will drive pipeline, oversee digital strategy, analyze results, and collaborate across teams to innovate and optimize performance marketing efforts for Aircall.

Requirements

  • Senior experience in growth, performance and/or digital marketing, preferably in the B2B SaaS space (10+ years)
  • Experience collaborating cross-functionally with business partners and collaborators. You work well with others and can drive initiatives forward
  • Analytical mindset. You’ll manipulate and analyze data to drive campaign ideas and then analyze results to make improvements
  • Entrepreneurial mindset and ability to work in a fast-paced environment.
  • Knowledge of marketing automation tools, platforms, and reporting
  • Attribution and data expertise including GA4, GSC, Looker and others
  • Experience with international digital acquisition (NA, EMEA & APAC)
  • Experienced advertiser on digital advertising platforms like Adwords, Display, Affiliate programs, Facebook, Linkedin, etc.
  • Strong on and off-page SEO experience
  • Experience managing large budgets at a global level and being accountable for ROI
  • Player/Coach - strategy is not enough, we need to build things and expect you to get stuck in with your team
  • Great management skills, you will be the leader of a team

Responsibilities

  • Drive pipeline for our inbound / outbound sales team by ensuring SLA-bound handoffs and nurturing our target list of accounts.
  • Work with regional managers on campaigns and experiments across multiple channels to maximize conversions
  • Own relationships with contractors and agencies and related budgets.
  • Collaborate with stakeholders across multiple teams to execute complex cross-functional initiatives that move the business forward
  • Constantly innovate and push the envelope, moving beyond typical B2B marketing playbooks to unlock scale and ROI
  • Set up and develop a global digital strategy to drive inbound and enable predictive spend and positive ROAS, with the goal to meet or exceed digital performance targets.
  • Own digital channels to feed marketing and sales funnel and oversee digital customer acquisition strategy with advanced audience targeting (SEO, Google Ads, Paid social, ranking websites…)
  • Work and manage the SEO Expert to optimize site traffic and conversion
  • Analyze and report weekly results, implement corrective actions quickly if needed and work with the operations to determine and prioritize data views needed to optimize digital efforts and track results.
  • Report to the leadership team inbound performance, tactical and strategic plan
  • Enable full-funnel performance analysis and align investment decisions with performance targets

FAQs

What is the main goal of the Director of Performance Marketing role?

The main goal of the Director of Performance Marketing role is to drive demand and inbound pipeline through high ROI-driven digital strategies at the international level.

Where can this position be based?

This position can be based in the Bay Area or in our NYC HQ.

What experience is required for the Director of Performance Marketing role?

Senior experience in growth, performance and/or digital marketing, preferably in the B2B SaaS space (10+ years) is required for this role.

What tools and platforms should the Director of Performance Marketing be familiar with?

The Director of Performance Marketing should be familiar with marketing automation tools, platforms, reporting tools, attribution and data expertise including GA4, GSC, Looker, and more.

What kind of leadership skills are needed for this role?

Great management skills are needed for this role as the Director of Performance Marketing will be leading a team.

The phone system for modern business

Marketing & Advertising
Industry
501-1000
Employees
2014
Founded Year

Mission & Purpose

Aircall is the phone and communication platform, designed for sales and support teams. It is an entirely cloud-based voice solution, easy to use, reliable and integrated with all CRMs and critical business and conversational tools such as Salesforce, HubSpot, Intercom, Slack, Gong, and many others. Through a combination of its powerful software and dedicated people, Aircall helps SMBs drive productivity and turn customer and employee satisfaction into key growth drivers. Aircall has expanded its international footprint and currently has over 800 employees from 40 nationalities spread over 8 offices and was named one of Built In’s Best Places to Work. As part of the Deloitte Fast 500 list, Aircall achieved centaur status after securing over $100 million in annual recurring revenue earlier in 2022.

Culture & Values

  • Trust & Commit

    We trust each other and commit to our mutual success. We earn trust from our commitment.

  • Excellence

    We're aiming high, and we know it. Even the smallest details are important to us. We only want the best for each other and our customers.

  • Customer Obsession

    We evaluate every decision through the eyes of our customers. They're our "True North."

  • Dare to be Bold

    We're risk takers. Trying, succeeding, failing - and trying again - are essential to who we are as a team and company. Large actions lead to big success.

  • Thrive Together

    We learn from each other and grow from it. Our common journey is how we grow together and innovate,

Benefits

  • Medical Insurance

  • Competitive Salary

  • Flexible remote policy

  • Retirement Savings Plan

  • Fitness Fund

  • Commuter Benefits

  • Referral Bonus