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Director, Retention

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  • Job
    Full-time
    Senior Level
  • Marketing
  • $110K - $175K
  • Oakland

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 6-8 years experience with proven track-record in retention
  • Exceptional analytical skills and a data-driven mindset
  • Excellent leadership skills, with the ability to inspire and motivate
  • Strong communication and collaboration skills

Responsibilities

  • Identify and implement comprehensive retention strategies to increase customer loyalty, product adoption, and revenue generation
  • Establish key metrics for measuring retention success and provide regular updates to leadership and key stakeholders
  • Analyze customer behavior and purchase patterns to identify opportunities for retention and upselling
  • Work closely with creative and merch teams to enhance the customer experience and integrate retention into all touchpoints
  • Create and manage customer segmentation strategies for targeted communication giving a personalized brand experience
  • Lead the development of membership program, ensuring it aligns with brand values and resonates with our customer base
  • Utilize data-driven insights to continuously optimize retention efforts and measure their effectiveness
  • Create a retention channel playbook that drives brand strategy in conjunction with digital performance strategy

FAQs

What is the salary range for the Director of Retention position at Dolls Kill?

The salary range for the Director of Retention position at Dolls Kill is $110,000 - $175,000 a year.

What are the key responsibilities of the Director of Retention at Dolls Kill?

The key responsibilities of the Director of Retention include identifying and implementing comprehensive retention strategies, establishing key metrics for measuring retention success, analyzing customer behavior, working closely with creative and merch teams, creating and managing customer segmentation strategies, developing a membership program, utilizing data-driven insights, and creating a retention channel playbook.

What are the requirements for the Director of Retention position at Dolls Kill?

The requirements for the Director of Retention position at Dolls Kill include a Bachelor's degree in Marketing, Business, or related field, 6-8 years of experience in retention, exceptional analytical skills, a data-driven mindset, excellent leadership skills, and strong communication and collaboration skills.

What benefits are offered to the Director of Retention at Dolls Kill?

Benefits offered to the Director of Retention at Dolls Kill include a comprehensive benefit package, flexible PTO plan, up to 50% employee discount, parking allotment and commuter plans.

Celebrating individuality through fearless fashion and authentic content.

Retail & Consumer Goods
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

Named "The Fastest Growing Retailer in the US"​, Dolls Kill is a fashion brand that boldly empowers young women to celebrate their individuality. With over two million followers on Instagram, we've become a cult favorite among DJs, celebrities and artists around the world. Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do. We're also backed strong consumer-focused investors who share in our vision of building one of the world's next great consumer brands. Look for our latest press mentions in Business Insider, Racked, TeenVogue, PopSugar, Elle, and more..