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Director, Strategic Corporate Partnerships

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HelloFresh

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Toronto

AI generated summary

  • You must have a relevant degree, 8+ years in B2C marketing or partnerships, strong metrics experience, strategic thinking, excellent communication skills, and 3+ years of team management.
  • You will identify and build corporate partnerships, negotiate contracts, collaborate with marketing, analyze data, develop campaigns, and lead a team to achieve growth targets.

Requirements

  • You have...
  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  • 8+ years of experience in B2C marketing, partnerships, or growth consulting.
  • Proven track record of developing and executing successful corporate partnerships and/or joint ventures in a B2C environment.
  • Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) - experience with eCommerce subscription models and metrics a plus.
  • Fluency in business modeling (Microsoft Excel), business writing (Microsoft Word), and idea presentation (Microsoft Powerpoint)
  • Exceptional strategic thinker with the ability to identify and pursue growth opportunities that align with HelloFresh’s business objectives.
  • Excellent communication and negotiation skills with the ability to influence internal and external stakeholders at all levels.
  • Highly creative, data-driven mindset with a knack for translating insights into impactful campaigns.
  • At least 3 years of team management and inspiring leadership experience.

Responsibilities

  • Develop and execute a long-term strategy to identify, build, and manage high-impact corporate partnerships that align with HelloFresh’s brand and growth objectives.
  • Identify and establish joint venture opportunities that create new customer acquisition channels and drive HelloFresh’s expansion into complementary markets.
  • Build and nurture strategic relationships with top brands across relevant industries, identifying areas for mutual value creation and synergy.
  • Oversee partnership contract negotiations, managing all aspects of deal structuring, from concept to execution, to maximize value for HelloFresh.
  • Partner with Growth and Marketing teams to build scalable strategies for partnership-led customer acquisition and retention.
  • Utilize data-driven insights to shape and refine strategies, identifying key performance indicators (KPIs) and success metrics for partnerships and affiliate programs.
  • Develop and implement creative campaigns that leverage HelloFresh’s unique value proposition and resonate with new and existing audiences.
  • Coach, develop, manage and lead a team.
  • Develop and hire against a staffing plan to achieve key growth targets for 2025.

FAQs

What is the primary focus of the Director, Strategic Corporate Partnerships role?

The primary focus is to develop and lead corporate partnerships, strategic joint ventures, and creator/affiliate marketing to drive growth across HelloFresh's brands.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Business, or a related field is required, with an MBA preferred. Additionally, at least 8 years of experience in B2C marketing, partnerships, or growth consulting is necessary.

What skills are essential for success in this role?

Essential skills include strategic thinking, outstanding organizational and project management skills, strong negotiation abilities, excellent communication skills, and a data-driven mindset.

How much team management experience is required?

At least 3 years of team management and inspiring leadership experience is required for this role.

What types of partnerships will the Director be expected to develop?

The Director will be expected to develop high-impact corporate partnerships and establish joint venture opportunities that create new customer acquisition channels.

Are there specific performance marketing metrics that the candidate should be familiar with?

Yes, familiarity with performance marketing metrics such as CPM, CAC, CPA, CTR, and CLV is critical.

What are the opportunities for professional growth in this role?

HelloFresh provides development opportunities, supports career progression, and invests in continued learning through an organization-wide learning and development fund.

What kind of work environment can be expected?

The work environment encourages a collaborative atmosphere, complete with team socials and engagement activities to make work enjoyable.

What benefits are provided to employees?

Employees receive health and dental benefits, a health spending account, generous vacation and PTO, parental leave top-up, discounts on meal boxes, and access to wellness resources.

Is there a focus on diversity and inclusion within the company?

Yes, HelloFresh is committed to diversity, equity, and inclusion efforts, supported by employee resource groups (ERGs) such as FreshPride, Women Empowered, and LIMES.

Are there any concerns regarding allergens in the workplace?

Yes, employees might be exposed to common allergens, and those with concerns should disclose them during the hiring process.

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HelloFresh

We change the way people eat forever.

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs.

Culture & Values

  • Speed and Agility

    We make quick but informed decisions, we iterate and move faster than everybody else. We get things done here.

  • Data Drivenness

    We are data-driven because data is our vehicle to learn and to make decisions based on fact rather than gut-feeling.​​​​

  • Learning Never Stops

    We value those with a mindset that learning never stops, who always seek to better themselves and those around them, on both small and large scale.

  • Egoless Environment

    We operate in an egoless environment, where we want you to speak up and challenge the status quo.​​​

  • Relentless Prioritisation

    We stay laser focused and prioritise even if there are 100 things that require our attention.

  • Customer Centricity

    Whether we are designing new products or engaging with customers, we strive to keep their needs and interests at the forefront of everything that we do.​​​​​

  • Long-Term Orientation

    We build for the long-term. We move with speed and agility today to create a scalable and sustainable organization for tomorrow.