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Display & Programmatic Executive

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dentsu

12d ago

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Madrid
  • Quick Apply

AI generated summary

  • You need 2-4 years in D&P campaigns, marketing education, high English level, strong communication, data analysis skills, ROI focus, certifications (DV360, DCM), and negotiation abilities.
  • You will execute campaign plans, support sales, optimize performance, adopt display technology, prepare client presentations, and potentially supervise analysts.

Requirements

  • Entre 2 y 4 años de experiencia en campañas de D&P
  • Formación en Marketing y Publicidad o afines.
  • Nivel alto de inglés
  • Capacidades de comunicación efectiva con clientes
  • Capacidad analítica de datos y orientación al ROI
  • Certificación en las principales plataformas del mercado (DV360, DCM)
  • Capacidades de negociación
  • Entre 2 y 4 años de experiencia en campañas de D&P

Responsibilities

  • Definición y ejecución de plan de campaña en base a la estrategia planteada
  • Dar apoyo a la venta/upselling de campañas Display & Programmatic
  • Ayudar a mantener al equipo actualizado en las novedades del ámbito de display, la programática y la afiliación.
  • Optimización de campañas y realización y análisis de informes de desempeño y benchmarking.
  • Testing y adopción de tecnología de apoyo al Display & Programmatic, con énfasis en plataformas de gestión afiliados (Tradedoubler, EMAS, etc.), DSPs, Adserving (DCM, Adobe, etc.) y Brand Safety (MOAT, DoubleVerify, IAS)
  • Preparación de presentaciones e interlocución con cliente.
  • Si es el caso, supervisión de analistas a su cargo con definición de tareas y priorización de las mismas.

FAQs

What is the primary mission of the Display & Programmatic Executive role?

The primary mission is to achieve client objectives through the definition, execution, and optimization of Display & Programmatic campaigns.

What are the main responsibilities of this position?

The main responsibilities include defining and executing campaign plans, supporting sales/upselling of campaigns, keeping the team updated on industry trends, optimizing campaigns, analyzing performance reports, testing technologies, preparing client presentations, and supervising analysts if applicable.

Who does the Display & Programmatic Executive report to?

The Display & Programmatic Executive reports to the Display & Programmatic Manager.

What is the required experience for this role?

The role requires between 2 to 4 years of experience in Display & Programmatic campaigns.

What type of education is preferred for this position?

A background in Marketing and Advertising or related fields is preferred.

Is a high level of English required for this job?

Yes, a high level of English is required.

What skills are necessary for effective communication with clients?

Effective communication skills and the ability to negotiate are necessary for interacting with clients.

What type of analysis is expected from the candidate?

The candidate should have strong analytical skills related to data and focus on ROI.

Are any certifications required for this position?

Certifications in major market platforms such as DV360 and DCM are required.

Where is this job located?

The job is located in Madrid.

What is the employment type for this position?

This is a full-time permanent position.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.