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Distributor Partner Manager

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Red Bull

10d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • Columbus, +2

AI generated summary

  • You must have 5+ years in CPG, DSD experience preferred, strong coaching skills, data analysis abilities, influence stakeholders, a valid US driver’s license, and a Bachelor’s degree or equivalent.
  • You will lead business planning with distributors, manage volume plans, analyze performance data, conduct market visits, oversee POS orders, and ensure compliance with brand standards and execution.

Requirements

  • 5+ years demonstrated track record of success working within the Consumer Packaged Goods industry
  • Experience within a Direct Store Delivery distribution environment is strongly preferred
  • Teach, develop, and coach others to sell effectively in the Off Premise channel
  • Ability to influence DP decision-makers and key stakeholders
  • Analyzes & leverages data to drive insights to action
  • Must have a valid US driver’s license
  • Bachelor's degree or equivalent work experience
  • Must be fluent in English, additional language skills an advantage

Responsibilities

  • Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities
  • Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources
  • Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs
  • Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plans against opportunities
  • Full accountability for DP performance, inclusive of volume and in-store execution. (i.e. independence excellence, winning vs. competition, perfect stores, volume achievement etc.)
  • Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in the market
  • Develop DP network through the implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)
  • Manage all Point of Sale (POS) orders to ensure timely delivery of assets in-store
  • Maintain volume, pricing, and promotional information in the Customer Profitability Management (CPM) system for assigned DPs
  • Utilize tactical budget around initiatives and incentives that maximize ROI
  • Manage Independent trade program (VIP)
  • Identify gaps in service across delivery, selling and merchandising for RBNAs 3rd Party DSD network.
  • Successfully prioritize & implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS, etc.) as needed to support local market opportunities
  • Ensure maximum focus on the volume growth and in-store execution in the DPs top Key Accounts
  • Communicate regularly with Key Account Managers to ensure the execution of KA priorities at regional and national chain levels
  • Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)
  • Execute rollout of RBNA brand initiatives and tentpoles
  • Bringing brand & key account solutions to solve issues at the market level
  • Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)

FAQs

What is the role of a Distributor Partner Manager at Red Bull North America?

The Distributor Partner Manager (DPM) is responsible for ensuring alignment and execution across Red Bull North America's Distribution Network, focusing on business planning, market execution, and key account management.

What qualifications are required for this position?

The ideal candidate should have 5+ years of experience in the Consumer Packaged Goods industry, preferably within a Direct Store Delivery distribution environment, along with a bachelor's degree or equivalent work experience.

Is experience in sales necessary for the DPM role?

Yes, experience in teaching, developing, and coaching sales teams in the Off Premise channel is essential for success in this role.

What type of data analysis skills are needed for the DPM position?

The candidate must be able to analyze and leverage data to generate insights and drive actionable results.

What kind of support or resources can a Distributor Partner Manager expect to use for market execution?

The DPM will utilize various resources including marketing mix assets, Point of Sale (POS) materials, and tools such as the RBNA distributor selling model and Customer Profitability Management (CPM) system.

Are there incentives tied to the base salary for this position?

Yes, the base salary ranges from $85,000 to $132,000, with additional cash incentives based on performance.

Will I need to travel as part of this job?

Yes, the role requires regular market visits and participation in distributor partner sales meetings, which may involve travel.

What is the work environment like for this position?

The work environment is collaborative and dynamic, involving both independent work and teamwork with distributors and internal teams.

Are there growth and development opportunities at Red Bull North America?

Yes, Red Bull North America offers various opportunities for career growth and development, including training programs and resources for professional advancement.

What benefits are included with this position?

Benefits include comprehensive medical, dental, and vision plans, 401k match, family leave, PTO & paid holidays, and tuition reimbursement, among others.

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.