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Ecommerce Marketing Coordinator

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Levi Strauss & Co.

24d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • San Francisco
  • Quick Apply

AI generated summary

  • You should have a BS/BA in marketing or related field, 1-2 years B2C marketing experience, HTML knowledge, project management skills, and strong communication abilities. Experience with analytics and email tools is a plus.
  • You will manage email marketing campaigns, develop A/B testing strategies, collaborate on personalized experiences, conduct performance analysis, and support the Canada email strategy.

Requirements

  • Education: BS/BA in marketing, business, or related field, or equivalent experience.
  • Knowledge and experience with HTML and content management tools preferred.
  • 1-2 years of previous experience preferably in a B2C marketing or a similar role.
  • Must be a self-starter who takes initiative and demonstrates excellent follow-through.
  • Excellent project management skills with precise attention to detail and natural curiosity.
  • Ability to work under pressure, agile, thrives under a fast-paced environment.
  • Fearless – willing to test new and crazy ideas in a channel.
  • Excellent written and verbal communications skills.
  • Must have an understanding of B2C customer journey from top to bottom of marketing funnel.
  • Experience using web analytics tools (Adobe Analytics, Tableau, a plus) or desire to learn this tool.
  • Experience with email marketing tools (preferred: Cordial, Movable Ink).
  • Experience with content management systems.

Responsibilities

  • Support Marketing Manager in ideation, execution, and analysis of testing roadmap.
  • Develop an A/B testing strategy for content across trigger programs.
  • Own test launches and day-to-day execution of email marketing campaigns with internal partners and external vendor. This includes: creative briefing, documentation, feedback, production, and QA.
  • Bring personalized experiences to life across all email strategies by being the business leader when collaborating with product, data science, and vendor partners.
  • Launch/make changes to applicable trigger programs based on ecomm promo strategy.
  • Manage hands-on email coding, campaign setup, QA, and proofing within our email platform (Cordial), including audience definition, content creation and campaign deployment for Adhoc promotional email campaigns.
  • Resize and modify graphics/images used within email templates.
  • Support Canada email strategy, testing roadmap, and analysis of performance.
  • Own weekly, monthly, quarterly performance insights for triggers and CA email channel.
  • Be able to make recommendations to leadership and cross-functional partners.
  • Conduct periodic competitive research of best-in-class automation messaging strategies.

FAQs

Do we support remote work?

Yes, we support remote work in a hybrid format, with an expectation to be in the office three days per week, typically Tuesday to Thursday.

What type of degree is preferred for this position?

A BS/BA in marketing, business, or a related field is preferred, or equivalent experience.

How many years of experience are required for this role?

1-2 years of previous experience in B2C marketing or a similar role is preferred.

What type of skills are essential for this role?

Essential skills include project management, attention to detail, communication skills, and an understanding of the B2C customer journey.

What email marketing tools should candidates be familiar with?

Experience with email marketing tools is preferred, specifically Cordial and Movable Ink.

Will there be opportunities for career advancement in this role?

Yes, as part of Levi Strauss & Co., there are opportunities for growth and development within the company.

What is the expected salary range for this position?

The expected starting salary range for this role is $52,600 to $70,100 per year.

What benefits does Levi Strauss & Co. offer?

LS&Co. offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more.

What is the primary focus of this role?

The primary focus of this role is to support the Levi’s® CRM and Lifecycle team in email marketing, particularly with testing, execution, and analysis of campaigns.

Where is this position located?

This position is based in San Francisco, CA, at the Levi Strauss & Co. headquarters.

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Levi Strauss & Co.

#LifeatLevi

Retail & Consumer Goods
Industry
10,001+
Employees
1853
Founded Year

Mission & Purpose

Levi Strauss & Co. is a renowned global apparel company that designs, manufactures, and markets a wide range of denim jeans and casual wear. With a rich history dating back to the 19th century, their ultimate mission is to create high-quality, innovative clothing that reflects individuality and self-expression while promoting sustainability and responsible business practices. They aim to empower people to express themselves through their unique products, while also striving to make a positive impact on society and the environment. Through their commitment to social responsibility and environmental stewardship, Levi Strauss & Co. seeks to contribute to a more sustainable and equitable world in the UK and across the globe.