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Email Marketing Analyst (m/f/x)

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Wayfair

14d ago

  • Job
    Full-time
    Mid & Senior Level
  • Data
    Marketing
  • Berlin

AI generated summary

  • You need a relevant Bachelor's degree, digital marketing experience, strong analytical and communication skills, proficiency in SQL and Excel, and a proactive, results-driven mindset. German is a bonus.
  • You will drive email and push notification growth strategies, A/B test campaigns, implement tech improvements, collaborate with teams, and analyze performance for data-driven decisions.

Requirements

  • A Bachelor's degree in a related field like Marketing, Business, Economics or Science/Math.
  • Prior experience in Digital Marketing and running marketing campaigns - Performance Marketing or a similar analytical role is a big plus.
  • Strong analytical skills with the ability to generate insights and solutions from large quantitative data sets.
  • Strong business acumen, hunger for driving results and improvement-driven mindset - you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance.
  • Brand and creative focused mindset to develop and iterate on new and engaging Email content for our customers.
  • A total ownership mindset - ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a “get stuff done” attitude.
  • Excellent critical thinking, communication, and stakeholder management skills - ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
  • Proficiency with analytical tools (SQL, GBQ, Looker, Excel).
  • Excellent English (German is a big bonus).

Responsibilities

  • Own the growth strategy for our B2C or B2B email and push notification campaigns in Europe (DE, UK, IE).
  • A/B test innovative ideas for optimizing our emails, leveraging our experimentation platform to improve engagement and customer satisfaction.
  • Identify and implement technology-driven improvements that elevate campaign effectiveness, streamline processes, and meet evolving business needs.
  • Work closely with internal stakeholders - including Creative, Promotions, Brand, SF engineering, Data Science, and MarTech teams—to coordinate, plan, and execute high-impact campaigns and experiments that align with our business goals.
  • Analyze and report on email campaign performance using a suite of analytic tools to identify opportunities and create data-driven strategies to drive channel performance.

FAQs

What is the job title for this position?

The job title for this position is Email Marketing Analyst (m/f/x).

What does the Email Marketing team at Wayfair focus on?

The Email Marketing team is responsible for driving customer loyalty through targeted Email Marketing campaigns, using brand-focused content and data science personalization strategies.

What is the working schedule for this role?

This is a full-time hybrid role with in-office work from Monday to Thursday and remote work on Fridays.

Is this position permanent?

No, this position is under a 2-year fixed-term contract, with the possibility of extension.

What regions will I be focusing on for email and push notification campaigns?

You will focus on the B2C or B2B email and push notification campaigns in Europe, specifically in Germany (DE), the United Kingdom (UK), and Ireland (IE).

What qualifications are required for this role?

A Bachelor's degree in a related field like Marketing, Business, Economics, or Science/Math is required.

Is prior experience in digital marketing necessary for this position?

While not mandatory, prior experience in Digital Marketing and running marketing campaigns, especially in Performance Marketing or a similar analytical role, is a big plus.

What kind of skills are necessary for this role?

Strong analytical skills, business acumen, critical thinking, communication skills, and proficiency with analytical tools like SQL, GBQ, Looker, and Excel are necessary.

Are language skills important for this position?

Yes, excellent English is required, and proficiency in German is a big bonus.

What kind of work environment can I expect at Wayfair?

Wayfair promotes a community of innovators and risk-takers, offering an inclusive work environment that celebrates differences and values diverse perspectives.

How does Wayfair ensure equal opportunity employment?

Wayfair does not discriminate on any basis, including race, color, ethnicity, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

How will my personal data be handled during the application process?

Your personal data is processed in accordance with Wayfair's Candidate Privacy Notice. For any questions or rights under privacy and data protection laws, you can contact them at dataprotectionofficer@wayfair.com.

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Wayfair

Retail & Consumer Goods
Industry
10,001+
Employees
2002
Founded Year

Mission & Purpose

Wayfair is the destination for all things home: helping everyone, anywhere create their feeling of home. From expert customer service to the development of tools that make the shopping process easier, to carry one of the widest and deepest selections of items for every space, style, and budget, Wayfair gives everyone the power to create spaces that are just right for them.