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Email Marketing Manager

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Rockstar Games

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • Manhattan
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree and 2+ years of email marketing experience, proficient in Salesforce Marketing Cloud, A/B testing, HTML/CSS, project management tools, and email analytics. Familiarity with email rendering/testing, sender reputation, and data security. Be a trend-spotter and CRM savvy.
  • You will manage all email communications, develop strategies, oversee campaign creation, analyze data, and collaborate with teams to optimize email marketing at Rockstar Games.

Requirements

  • Bachelor’s degree in Communications, Computer Science, Marketing, or related field.
  • 2+ years of professional experience directly developing email marketing strategy and cadence, with a proven record of launching successful campaigns.
  • Experience with Salesforce Marketing Cloud or other large list management platforms with automated customer journey capabilities (ActiveCampaign, HubSpot, MailChimp, etc.).
  • Experience with A/B or multivariate testing in emails.
  • Familiarity with Litmus, Email on Acid, or similar tools for email inbox rendering and compatibility testing.
  • Familiarity with project management software (monday.com, JIRA, etc.)
  • General awareness of sender reputation and deliverability tools like Validity, MailMonitor, etc.
  • Skills:
  • Strong verbal and written communication skills combined with the ability to communicate effectively across multiple teams.
  • Solid understanding of email analytics and KPIs, for reporting as well as optimizing campaigns for efficiency and effectiveness.
  • Knowledge of HTML/CSS with a strong eye for design.
  • Experience with SQL.
  • Ability to spot emerging trends in marketing and consumer messaging, and suggest strategies for implementation.
  • Understanding of data security and regulatory measures that apply to consumer email marketing (CAN-SPAM, GDPR, etc.).
  • Understanding of Customer Relationship Management systems.
  • Pluses:
  • Please note that these are desirable skills and are not required to apply for the position.
  • Experience with AMPScript, Customer Data Platforms, and/or AWS email services.
  • Professional experience working in gaming or entertainment.
  • Avid gamer with a passion for Rockstar Games titles.

Responsibilities

  • Responsible for managing all mass email communications from Rockstar Games to players, including marketing, e-commerce, membership, and customer service campaigns.
  • Develop schedules, marketing strategies, and distribution techniques to execute email campaigns that successfully engage players and drive value.
  • Create strategies to grow the Rockstar Games email list subscriber base, increase subscriber engagement with our messages, and boost the overall value of the email channel.
  • Oversee all aspects of campaign creation, including writing, design, localization, and technical development.
  • Manage the end-to-end subscription process and all email lists.
  • Run constant and thorough testing measures to ensure campaigns are delivered as intended and optimized for both the largest audience and best possible user experience.
  • Generate and analyze data from email campaigns to identify strengths, weaknesses, and future opportunities.
  • Oversee the strategy and execution of transactional (e-commerce, customer support, account information) emails to ensure relevancy, timeliness, and effectiveness while also maintaining best practices and compliance measures.
  • Work closely with other members of marketing, communications, and technology teams to implement, measure, and advance email campaigns.
  • Ensure all campaigns are aligned with Rockstar Games overall strategy, branding, and marketing goals.

FAQs

What are the main responsibilities of the Email Marketing Manager at Rockstar Games?

The Email Marketing Manager is responsible for planning, executing, and optimizing email marketing campaigns for Rockstar Games players and customers.

Where is the Email Marketing Manager position located?

The Email Marketing Manager position is located at Rockstar Games' headquarters in Downtown Manhattan, NYC.

What qualifications are required for the Email Marketing Manager position at Rockstar Games?

We are looking for a creative, technically savvy, proactive, and dedicated individual with experience in email marketing to join our team.

Is this a full-time position?

Yes, the Email Marketing Manager position at Rockstar Games is a full-time, in-office position.

What are some key skills that are desired for this position?

Key skills desired for the Email Marketing Manager position include strong communication skills, a strategic mindset, email marketing experience, and the ability to analyze data and optimize campaigns.

Rockstar Games

Entertainment & Media
Industry
1001-5000
Employees
1998
Founded Year

Mission & Purpose

Rockstar Games is a renowned video game development company that creates and publishes interactive entertainment. They are best known for developing critically acclaimed and highly popular game franchises such as Grand Theft Auto, Red Dead Redemption, and Max Payne. Their ultimate mission is to push the boundaries of interactive entertainment and deliver immersive gaming experiences to players worldwide. Rockstar Games' purpose is to craft innovative, engaging, and visually stunning games that captivate players and offer them compelling storytelling, dynamic open-world environments, and a sense of freedom to explore and interact with the game world. Through their games, they aim to provide players with thrilling and memorable experiences, making them leaders in the gaming industry and earning a dedicated fan base of gamers worldwide.