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Email Strategy Manager

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Attentive

13d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • $76K - $100K
  • Quick Apply

AI generated summary

  • You need 3-5 years of account management experience, strong product vision, knowledge of email ecosystem, and ability to strengthen customer relationships. Must be detail-oriented, organized, and passionate about making a difference in a fast-paced environment.
  • You will drive email marketing strategy, analyze program metrics, resolve technical issues, stay up-to-date on industry trends, and contribute to product development at Attentive.

Requirements

  • 3-5 years of account management experience required (ideally at ESPs, etc)
  • Strong product vision and knowledge of the inner workings of the email ecosystem; experience with email deliverability a plus
  • Demonstrated ability to strengthen the relationship with existing customers (e.g. turning detractors to promoters, developing Attentive “champions”) and proactively getting ahead of risks that could impact customer retention
  • Experience with HTML/CSS, APIs, SFTP, webhooks and platforms often integrated with the leading ESPs
  • Thrive in a fast paced, innovative work environment
  • Extremely detail oriented and organized
  • Passion, drive and the desire to be a part of a growing team that makes a difference for both the company and our clients

Responsibilities

  • Serve as an email marketing expert to drive the desired results for a clients multi-channel strategy in close partnership with our Client Strategy Managers
  • Analyze and monitor program KPI’s and health metrics to proactively advise on the continued improvement and health of a clients email program
  • Act as the first point of contact in resolving and/or escalating technical blockers or incidents preventing your clients from achieving success
  • Develop and maintain a deep understanding of our products and the broader email landscape - staying up to date on industry trends and best practices
  • Help in the continued development and roll out of Attentive’s email best practices
  • Collect customer feedback as well as your own experience to influence the product development cycle as well as specific product requirements
  • Accurately forecast renewals and escalate client risk
  • Contribute to the continued development of the Attentive Customer experience

FAQs

What experience is required for the Email Strategy Manager role at Attentive?

3-5 years of account management experience is required for the Email Strategy Manager role at Attentive, ideally at ESPs or similar companies.

What responsibilities does the Email Strategy Manager have?

The Email Strategy Manager is responsible for maximizing client value through Attentive's email offering, advising on email marketing strategy, analyzing program metrics, resolving technical issues, staying up to date on industry trends, and forecasting renewals.

What skills are important for the Email Strategy Manager position?

Important skills for the Email Strategy Manager position include a strong product vision, knowledge of the email ecosystem, experience with email deliverability, customer relationship management, technical skills (HTML/CSS, APIs, SFTP, webhooks), organization, and the ability to thrive in a fast-paced environment.

How does the Email Strategy Manager role contribute to the Attentive Customer experience?

The Email Strategy Manager contributes to the Attentive Customer experience by advising clients on email marketing best practices, resolving technical issues, collecting feedback for product development, and forecasting renewals to ensure client success and satisfaction.

Marketing & Advertising
Industry
1001-5000
Employees

Mission & Purpose

Attentive® is the leader in conversational commerce, reinventing business-to-consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue, and over 8,000 leading brands like CB2, Pura Vida, Urban Outfitters, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.

Culture & Values

  • Default to Action

    Speed is our best offense and defense. At Attentive, we never stop striving to create new products that will provide the most long-term value to the brands that rely on us. Listen to Brian Long, CEO and Co-Founder, share his thoughts about this value.

  • Hard Work Solves Big Problems

    Success requires grit and resilience. We encourage all employees to bring forward new ideas and push projects to the finish line. Hear what Eric Miao, Chief Customer Officer has to share about this value.

  • Be Attentive

    Work as a team to drive greatness for our company and our customers. We are reinventing business to consumer communication. Our customers are the core of our business, and we’re on a mission to help them succeed. Hear Sara Varni, Chief Marketing Officer, talk more about this value.

  • Never Settle

    Continuously raise the bar for yourself and your teammates. Attentive employees come from all different backgrounds and have a wide range of skills. We strive to cultivate a culture of inclusion, with the understanding that each person has a unique point of view to share. Hear what Todd Berman, Chief Technology Officer, has to say about this value.

Benefits

  • Remote Work & Wellness Benefits

  • Parental Leave

  • Medical, Dental, & Vision Insurance

  • Generous PTO

  • Equity

  • Company-Wide Events & Employee-Led Activities