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EMEA Marketing Manager

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Canonical

5d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Frankfurt
    Remote

AI generated summary

  • You need B2B marketing experience in IT/SaaS, EMEA market knowledge, strong academic background, excellent English skills, a hands-on and growth mindset, and proven prioritization abilities.
  • You will develop and execute marketing strategies, manage campaigns, organize events, collaborate with sales, oversee the budget, and optimize lead generation efforts.

Requirements

  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the EMEA market
  • Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

  • Develop and execute go-to-market strategy for certain industries within the EMEA region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical's brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

FAQs

Do we support remote work?

Yes, this role is fully remote, and Canonical has been a remote-first company since its inception in 2004.

What are the primary responsibilities of the EMEA Marketing Manager?

The primary responsibilities include developing and executing go-to-market strategies, setting KPIs for campaigns, managing webinars and regional events, collaborating with sales teams, and overseeing the regional budget planning and execution.

What qualifications are required for this position?

Candidates should have experience in B2B marketing for enterprise IT products or SaaS, experience in the EMEA market, and a Bachelor's or equivalent degree in Business, Marketing, or STEM fields.

Are there opportunities for professional development in this role?

Yes, Canonical offers a personal learning and development budget of $2,000 per annum for all team members.

How does Canonical ensure fair compensation?

Canonical has a compensation philosophy that ensures equity across its global workforce, taking into account various factors such as geographical location, level of experience, knowledge, and skills.

What type of events will the EMEA Marketing Manager be responsible for?

The EMEA Marketing Manager will own webinars and regional offline events, handling all stages from planning to execution, along with pre- and post-event strategies.

What is the company culture like at Canonical?

Canonical emphasizes ownership, collaboration, curiosity, and a growth mindset, fostering an environment where employees are encouraged to experiment, measure, and continually improve.

What kind of support does Canonical offer for work-life balance?

Canonical provides various benefits, including annual holiday leave, parental leave, and an Employee Assistance Programme, promoting a healthy work-life balance.

What qualities is Canonical looking for in candidates?

Canonical looks for candidates who are excellent communicators, possess a hands-on mindset, have a growth attitude, and can effectively prioritize and meet deadlines without sacrificing quality.

Does Canonical offer any recognition for employee contributions?

Yes, Canonical provides recognition rewards as part of its employee benefits package.

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.