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EMEA Marketing Manager

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Canonical

9d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Leipzig
    Remote

AI generated summary

  • You need B2B marketing experience in enterprise IT/SaaS, EMEA market knowledge, strong communication skills, a growth mindset, and the ability to prioritize tasks while ensuring quality.
  • You will develop go-to-market strategies, manage campaigns, coordinate events, work with CRM, oversee budgets, and collaborate with Sales teams to enhance regional marketing efforts.

Requirements

  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the EMEA market
  • Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

  • Develop and execute go-to-market strategy for certain industries within the EMEA region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical's brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

FAQs

What is the job title for this position?

The job title is EMEA Marketing Manager.

What is the main focus of the EMEA Marketing Manager role?

The main focus is to develop long-term marketing strategies and execute campaigns for the EMEA region across diverse products and industries.

What kind of experience is required for this position?

Experience in B2B marketing for enterprise IT products, especially SaaS, and familiarity with the EMEA market is required.

What qualifications are preferred for this role?

A Bachelor's degree or equivalent in Business, Marketing, or a STEM field is preferred, along with excellent academic results.

Is this position fully remote?

Yes, this role is fully remote and can be based anywhere in the EMEA region.

What are the key responsibilities of the EMEA Marketing Manager?

Responsibilities include developing go-to-market strategies, setting KPIs, building campaigns, managing webinars and events, overseeing regional budget planning, and collaborating with sales teams.

What sort of skills are necessary for this role?

Excellent verbal, written, and presentation skills in English, a hands-on mindset, a growth mindset, the ability to prioritize and meet deadlines, and strong communication skills are necessary.

Are there opportunities for personal development in this role?

Yes, there is a personal learning and development budget of 2,000 USD per annum.

Does Canonical support diversity in hiring?

Yes, Canonical is proud to foster a workplace free from discrimination and values diversity of experience, perspectives, and backgrounds.

What benefits does Canonical offer for this position?

Benefits include fully remote work, annual compensation reviews, parental leave, employee assistance programs, and opportunities for travel to meet colleagues.

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.