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EMEA Marketing Manager

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Canonical

11d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Munich
    Remote

AI generated summary

  • You need B2B marketing experience in enterprise IT/SaaS, EMEA market knowledge, a relevant degree, strong communication skills, a hands-on approach, a growth mindset, and the ability to meet deadlines.
  • You will develop go-to-market strategies, manage campaigns, oversee events, collaborate with sales, engage audiences, and handle budget planning while monitoring performance metrics.

Requirements

  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the EMEA market
  • Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

  • Develop and execute go-to-market strategy for certain industries within the EMEA region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical's brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

FAQs

Do we support remote work?

Yes, we have a fully remote working environment; we've been working remotely since 2004.

What benefits do we offer?

In addition to competitive base pay, we offer benefits such as a personal learning and development budget, annual compensation reviews, recognition rewards, annual holiday leave, parental leave, and an Employee Assistance Programme.

What is the required experience for this position?

We are looking for candidates with experience in B2B marketing for enterprise IT products and SaaS, as well as experience working with the EMEA market.

What level of education is required for this role?

A Bachelor's degree or equivalent in Business, Marketing, or STEM is required.

What skills are essential for this job?

Essential skills include excellent verbal, written, and presentation skills in English, a hands-on mindset, the ability to test marketing assumptions, and a growth mindset with a positive attitude.

Who does this role report to?

This role reports to the EMEA and Americas regional marketing team manager.

Will I have budget responsibilities in this role?

Yes, you will be fully responsible for regional budget planning and execution, constantly monitoring and adjusting it accordingly.

Is there an opportunity for personal development?

Yes, we provide a personal learning and development budget of $2,000 per annum.

What kind of marketing campaigns will I be working on?

You will be developing and executing go-to-market strategies for various industries, as well as overseeing lead generation, demand generation, and brand awareness campaigns.

Is travel involved in this position?

Yes, there is an opportunity to travel to new locations to meet colleagues at company 'sprints' and attend long-haul company events.

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.