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EMEA Marketing Manager

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Canonical

6d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Berlin
    Remote

AI generated summary

  • You need B2B marketing experience in enterprise IT/SaaS, knowledge of EMEA, strong academic background, excellent English skills, a hands-on growth mindset, and the ability to meet deadlines.
  • You will develop go-to-market strategies, manage lead and brand awareness campaigns, execute events, collaborate with sales, and oversee budget planning and monitoring.

Requirements

  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the EMEA market
  • Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

  • Develop and execute go-to-market strategy for certain industries within the EMEA region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical's brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

FAQs

Do we support remote work?

Yes, this position is fully remote, and Canonical has been a remote-first company since its inception in 2004.

What qualifications are required for this position?

The ideal candidate should have a Bachelor's degree or equivalent in Business, Marketing, or STEM, along with experience in B2B marketing for enterprise IT products, preferably within the EMEA market.

What skills are essential for the EMEA Marketing Manager role?

Essential skills include excellent verbal, written, and presentation skills in English, a hands-on mindset, a growth mindset, the ability to prioritize and meet deadlines, and strong communication skills to work effectively with diverse teams.

What are the main responsibilities of the EMEA Marketing Manager?

Key responsibilities include developing and executing go-to-market strategies, setting KPIs, managing campaigns and events, collaborating with sales teams, and overseeing regional budget planning and execution.

Is prior experience in the EMEA market necessary for this role?

Yes, experience working with the EMEA market is preferred for this position.

What types of benefits does Canonical offer to its employees?

Canonical offers competitive base pay, personal learning and development budget, annual compensation reviews, recognition rewards, and various leave policies, among other benefits.

Will the EMEA Marketing Manager have the opportunity for professional development?

Yes, the role includes a personal learning and development budget of 2,000 USD per annum to support continuous growth and skill enhancement.

Is there a specific focus on collaboration within the team?

Yes, this role requires close collaboration with the regional Sales Teams, Partner & Alliances Teams, Product Teams, and other Marketing functions.

How does Canonical view diversity within the workplace?

Canonical prides itself on fostering a workplace free from discrimination and values diversity of experience, perspectives, and backgrounds to create a better work environment and product offerings.

What is the company's stance on work-life balance?

Canonical supports a healthy work-life balance through its remote work policy, annual holiday leave, and various employee assistance programs.

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Canonical

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.