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EMEA Marketing Manager

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Canonical

7d ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Düsseldorf
    Remote

AI generated summary

  • You need B2B marketing experience in enterprise IT/SaaS, EMEA market knowledge, a relevant degree, strong communication skills, a hands-on mindset, and the ability to prioritize effectively.
  • You will develop marketing strategies, set and monitor KPIs, create campaigns, manage webinars and events, coordinate with Sales, and oversee budget planning and execution.

Requirements

  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the EMEA market
  • Excellent academic results, with Bachelor's or equivalent in Business, Marketing, or STEM
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

  • Develop and execute go-to-market strategy for certain industries within the EMEA region
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
  • Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical's brand look & feel
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy

FAQs

Is this position fully remote?

Yes, this role can be performed remotely from within the EMEA region.

What kind of marketing experience is required for this role?

Experience in B2B marketing for enterprise IT products, particularly SaaS, is required.

What educational background is expected for candidates?

A Bachelor's degree or equivalent in Business, Marketing, or STEM is expected, along with excellent academic results.

What skills are essential for success in this position?

Essential skills include excellent verbal and written communication, a hands-on mindset, the ability to prioritize tasks, and a growth mindset.

How will my performance be measured in this role?

Performance will be measured through the setting of KPIs for lead generation, demand generation, and brand awareness campaigns, along with regular monitoring and adjustments.

Is there a budget for professional development?

Yes, there is a personal learning and development budget of $2,000 per annum.

What benefits are offered besides the base salary?

Additional benefits include recognition rewards, annual holiday leave, parental leave, employee assistance programs, and opportunities for travel to meet colleagues.

How often does Canonical review compensation?

Canonical conducts an annual compensation review to ensure equitable pay.

What is the culture like at Canonical?

The culture at Canonical emphasizes ownership, collaboration, curiosity, and a commitment to continuous improvement.

Does Canonical promote diversity and inclusion?

Yes, Canonical is proud to foster a workplace free from discrimination and values diversity of experience, perspectives, and backgrounds.

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.