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Employer Branding Specialist (all genders)

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Zalando

Jan 16

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
    People, HR & Administration
  • Berlin

Requirements

  • Bachelor’s degree in Marketing, Communications, Employer Branding, Human Resources, or a related field.
  • Proven experience in communications, employer branding, recruitment marketing, or a similar role.
  • Strong project management skills with the ability to coordinate multiple projects and tasks simultaneously.
  • Excellent written and verbal communication skills in English. German is a plus.
  • Creative thinking and the ability to produce engaging content that resonates with diverse audiences.
  • Strong interpersonal skills, stakeholder management and the ability to collaborate effectively with cross-functional teams.
  • Nice to have experience using AI tools, such as Gemini.

Responsibilities

  • Assist in the planning, coordination, and execution of employer branding projects, ensuring timely delivery and alignment with team goals.
  • Own and deliver projects and tasks directly impacting wider Employer Branding initiatives and objectives.
  • Build and maintain strong relationships with internal stakeholders to ensure alignment and successful project delivery.
  • Monitor project progress, track deliverables, and support team members to achieve objectives effectively.
  • Collaborate with cross-functional teams, including HR, marketing, and communications, to execute branding initiatives.
  • Conduct regular project evaluations and report on key metrics to assess effectiveness and impact.
  • Act as a brand guard to ensure that all external communications reflect Zalando’s values and culture.
  • Manage and implement a community engagement strategy to foster a strong and active community across our social media platforms.
  • Work with internal and external stakeholders to make an impact on our reputation using data from reputation management platforms.
  • Monitor and respond to community comments and inquiries promptly and professionally.
  • Stay updated on industry trends and best practices to ensure our community engagement strategy remains relevant and effective.

FAQs

What is the main role of an Employer Branding Specialist at Zalando?

The main role of an Employer Branding Specialist at Zalando is to enhance the employer brand to attract top talent and engage current employees, focusing on operational support, project coordination, brand representation, and content creation.

What qualifications do I need to apply for this position?

You need a Bachelor’s degree in Marketing, Communications, Employer Branding, Human Resources, or a related field, along with proven experience in communications, employer branding, or recruitment marketing.

Is experience in using AI tools required for this position?

While it is a nice-to-have, experience using AI tools, such as Gemini, is not a strict requirement for the role.

What type of projects will I be involved with as an Employer Branding Specialist?

You will assist in the planning, coordination, and execution of employer branding projects, manage community engagement strategies, and support cross-functional teams in implementing branding initiatives.

Do I need to speak German to apply?

Proficiency in English is required, and while German is a plus, it is not mandatory.

How does Zalando view diversity and inclusion in the hiring process?

Zalando is committed to being inclusive by design, assessing candidates based solely on qualifications, merit, and business needs, and welcoming applications from individuals of all gender identities, orientations, and backgrounds.

What benefits can I expect if I join the Zalando team?

Zalando offers several benefits, including an employee shares program, discounts on products, paid volunteering days, a hybrid working model, training opportunities, mental health support, and family services.

Can I work from anywhere with this role?

Yes, you can work from abroad for up to 30 working days a year, but the practice of remote work is primarily in a hybrid format.

What kind of content will I be creating as part of this role?

As an Employer Branding Specialist, you will create engaging content that resonates with diverse audiences, manage community engagement strategies, and ensure all communications reflect Zalando’s values and culture.

How many vacation days will I receive annually?

You will receive 27 vacation days a year to start.

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Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods
Industry
10,001+
Employees
2008
Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.

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