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Enterprise Marketing Manager - Public Sector - ANZ

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Snowflake

18d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Business, Operations & Strategy
  • Melbourne

AI generated summary

  • You need 10+ years in B2B marketing, Public Sector expertise, a relevant degree, event planning skills, project management abilities, strong collaboration, and a problem-solving mindset.
  • You will identify market opportunities, develop marketing strategies, execute campaigns, manage budgets, align with sales, and evaluate campaign effectiveness to drive enterprise growth.

Requirements

  • 10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
  • Proven track record of building Public Sector marketing programs (Federal and State)
  • Bachelor's Degree in, Marketing, Business Administration, or related field
  • Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
  • The experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 / 1: few and 1: many campaigns
  • Experience building and delivering Public Sector events - building plans, managing and executing both large and small scale events
  • Hands-on execution ability with effective project and time management
  • Project management, prioritization, organizational skills, accuracy in performance, ability to anticipate the needs of sales and details driven
  • Ability to maintain an optimistic, approachable and proactive attitude + build relationships with key sales and account stakeholders
  • Problem-solver with a growth mindset
  • Fluency in English language

Responsibilities

  • Identify Public Sector enterprise market requirements/opportunities, develop Go-to-Market Strategies and ensure strong alignment with Sales and other cross-functional teams
  • Develop & implement end-to-end enterprise marketing programs including ABE, executive engagement, demand generation, joint partner programs and industry specific initiatives
  • Identify the most effective enterprise marketing materials, channels and messaging for key accounts
  • Engage & maintain direct alignment with Sales and cross-functional teams in terms of all pre/post event communications, and enterprise marketing-driven campaigns/promotion strategies
  • Own & drive executions within budget, logistics, timelines & vendor management
  • Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

FAQs

What is the primary focus of the Enterprise Marketing Manager role?

The primary focus of the Enterprise Marketing Manager role is to work closely with the Public Sector account team to develop and drive key account programs that generate awareness, accelerate sales cycles, and build customer advocacy and adoption.

Where is the position based?

The candidate can be based in either Sydney or Melbourne.

What type of experience is required for this role?

The role requires 10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS, with a specific emphasis on building Public Sector marketing programs.

What qualifications are necessary for this position?

A Bachelor's Degree in Marketing, Business Administration, or a related field is required.

What skills are essential for success in this role?

Essential skills include project management, prioritization, organizational skills, strong communication, creative thinking, and the ability to build collaborative partnerships.

What type of marketing programs will the Enterprise Marketing Manager develop?

The Enterprise Marketing Manager will develop end-to-end enterprise marketing programs, including Account Based Engagement (ABE), executive engagement, demand generation, and industry-specific initiatives.

Is experience with Public Sector events important?

Yes, experience in building and delivering Public Sector events, managing and executing both large and small scale events, is important for this role.

What qualities should a candidate possess for this position?

A candidate should possess a growth mindset, be a problem-solver, maintain an optimistic and proactive attitude, and have the ability to build relationships with key sales and account stakeholders.

How does this role contribute to Snowflake's overall goals?

This role contributes to Snowflake's goals by driving pipeline generation through targeted marketing initiatives and ensuring alignment with sales and cross-functional teams to meet or exceed revenue goals.

Snowflake delivers the Data Cloud — mobilize your data with near-unlimited scale and performance.

Technology
Industry
5001-10,000
Employees
2012
Founded Year

Mission & Purpose

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.