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Essencemediacom | Global Strategy Associate Director – Account Luxury F/H (CDI)

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EssenceMediacom

3d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Business, Operations & Strategy
  • Quick Apply

AI generated summary

  • You have a Bac + 5, 5+ years in media planning, luxury experience, fluent English, strong analytical skills, media knowledge, and are agile, autonomous, and detail-oriented.
  • You will create multi-media strategic planning guidelines, present recommendations, analyze audience data, support local agencies, and develop thought leadership content for clients.

Requirements

  • De formation supérieure Bac + 5 avec une spécialisation Marketing ou Communication, vous justifiez d'une expérience d'au moins 5 ans en agence média dans des missions de planning stratégique.
  • Une expérience de planning au sein de hubs internationaux et/ou dans le Luxe sont un grand plus
  • Vous parlez anglais couramment (équipe internationale)
  • Vous maitrisez la suite Microsoft (Powerpoint et Excel)
  • Vous êtes un profil dit “T shaped”:
  • Vous êtes capable de comprendre et donner une vue d’ensemble (horizontalité).
  • Vous êtes capable de descendre sur des sujets de média planning précis, en interagissant avec les différents experts média (verticalité).
  • Vous êtes analytique, capable de synthétiser des grandes quantités de données pour en tirer des insights actionnables.
  • Vous avez une bonne connaissance des canaux média online & offline dans leur orchestration et exécution.
  • Vous maîtrisez les différents formats digitaux (Social, Search, Display/OLV).
  • Vous avez des qualités de rédaction et de présentation.
  • Vous êtes de nature agile, curieux et autonome.
  • Vous avez une bonne compréhension des méthodologies de mesure de la performance média.
  • Vous avez de bonnes compétences organisationnelles et une attention particulière aux détails.

Responsibilities

  • Vous avez en charge la réalisation de guidelines de planning stratégique pluri média (leviers on et offline).
  • Votre rôle est client-facing : vous co-présentez avec le Strategy Director vos recommandations stratégiques et thought leadership.
  • Vous utilisez des outils d’analyse d’audience (TGI, GWI, IPSOS Affluent), de média planning ou de brand/category insights (Google Insights Finder, eMarketer, Euromonitor etc.) pour nourrir vos recommandations stratégiques.
  • Vous travaillez main dans la main avec les équipes de coordination et les experts digitaux pour nourrir vous recommandations stratégiques (Learning de campagnes passées, best practices, innovations etc.)
  • Vous intervenez sur des sujets de Thought Leadership divers, en rédigeant des PoV/White Paper ad-hoc visant à aider le client à accélérer sur des sujets stratégiques précis.
  • Vous supportez de manière ad-hoc les agences locales sur des sujets de planning stratégique.
  • Vous aidez à alimenter la plateforme de competitive intelligence du compte ainsi que sa newsletter.

FAQs

What is the job title for this position?

The job title is Global Strategy Associate Director – Account Luxury F/H.

What is the primary focus of this role?

The primary focus of this role is to provide strategic planning guidance for an international luxury account, ensuring excellence in media planning.

How many people are in the Strategy & Planning team?

The Strategy & Planning team consists of 9 members.

What percentage of my time will I spend on media planning excellence?

You will spend 60-70% of your time on the excellence of media planning.

What tools will I be using for audience analysis and strategic recommendations?

You will use tools like TGI, GWI, IPSOS Affluent, Google Insights Finder, eMarketer, and Euromonitor.

Is international experience a plus for this position?

Yes, experience of planning within international hubs and in the luxury sector is considered a significant advantage.

What level of education is required for this role?

A higher education degree (Bac + 5) with a specialization in Marketing or Communication is required.

Is proficiency in English necessary?

Yes, fluency in English is required as the team operates in an international environment.

What qualities are essential for candidates applying for this position?

Candidates should be analytical, possess good writing and presentation skills, be agile and curious, and have strong organizational skills with attention to detail.

What kind of environment does EssenceMediacom provide for its employees?

EssenceMediacom offers a stimulating and collaborative environment that encourages innovation, learning, and professional growth.

What is the recruitment process for this position?

The recruitment process includes an initial interview with the Talent team, a practical skills interview with the Global Strategy Director, and a final discussion with key stakeholders in the team.

Are there opportunities for personal development within the company?

Yes, the company values diversity and encourages the development of skills, providing an environment conducive to professional advancement.

Can you describe the teamwork structure within the organization?

The organization is structured in specialized teams that include experts in analytics, client service, strategy, media solutions, creative, and technology.

Will I be required to support local teams?

Yes, you will provide ad-hoc support to local agencies on strategic planning topics.

EssenceMediacom

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.

Marketing & Advertising
Industry
5001-10,000
Employees
1986
Founded Year

Mission & Purpose

Hello. We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. With 10,000 people across 120 offices in 96 markets, we are one of the world’s leading communications specialists with billings of more than US$22 billion (Source: COMvergence, 2022). Our global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.