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Estée Lauder Companies | Media Manager (12 month contract)

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The Estée Lauder Companies Inc.

Jul 11, 2024

Applications are closed

  • Job
    Part-time
    Mid Level
  • Marketing
  • London

Requirements

  • Digital marketing experience, including search, affiliates and social performance. Ideally some Retail Media experience also.
  • Results & performance driven with proven track record of driving performance results
  • A deep understanding of performance media analytics, metrics and dashboards
  • Champion of ecommerce best practice, website metrics, data analysis, and reporting tools
  • Ability to influence and build collaborative relationships with partners and colleagues
  • Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
  • Previous experience of using GA4, Adwords/SA360 and related Google Suite Tools
  • Experience managing successful digital marketing agency and media owner relationships

Responsibilities

  • Provide data and insights which will inform strategic decisions.
  • Provide subject matter expertise and advice to brand teams to improve demand capture / performance marketing strategies
  • Analyze performance trends across all marketing channels to identify key areas of opportunity and challenge to deliver incremental quality traffic, revenue and market share
  • Acquire, compile and cascade relevant insights in online marketing trends from across the business and industry
  • Support delivery of corporate regional marketing channel strategy and drive through strategic initiatives with our brands
  • Compile and cascade best practice guidelines, sharing the successes and learnings from marketing channel performance across brands
  • Collaborate closely with the wider Enterprise Marketing & Online team to understand consumer insights, identify opportunities for segmentation and optimize marketing channels performance ensuring a seamless consumer journey
  • Develop our use of PPC, Product Feeds and Affiliate marketing in line with industry best practice to drive online revenue.
  • Develop our retailer media marketing in line with key strategic retailers focusing on driving performance insights, optimization opportunities and strengthening the retailer relationships
  • Oversee the performance marketing testing framework identifying key opportunities for innovation to drive incremental business growth
  • Manage the implementation of media measurement activity including incremental testing opportunities, MMM (Media Mix modelling) and competitive analysis
  • Be the key point of contact for third party partners (agency & media partner) to facilitate business outcomes, test first-to-market opportunities and cascade strategic recommendations to brands through a community of practice
  • Ensure financial compliance across the brands (invoicing and POs) for marketing channel suppliers.

FAQs

What are the primary responsibilities of the Media Manager position at Estée Lauder Companies?

The Media Manager is responsible for providing data and insights for strategic decisions, advising brand teams on performance marketing strategies, analyzing performance trends across marketing channels, compiling insights on online marketing trends, supporting corporate regional marketing strategies, sharing best practices, collaborating with the Enterprise Marketing & Online team, developing PPC and affiliate marketing strategies, overseeing performance marketing testing, managing media measurement activities, being the key contact for third-party partners, and ensuring financial compliance for marketing channel suppliers.

What qualifications are required for this Media Manager role?

Candidates should have digital marketing experience, preferably in search, affiliates, and social performance, with a focus on retail media. They must demonstrate a results-driven attitude, a strong understanding of performance media analytics, and e-commerce best practices. Experience with GA4, Adwords/SA360, managing digital marketing agency relationships, and the ability to influence and build collaborative relationships are also essential.

How will the Media Manager support brand teams?

The Media Manager will provide subject matter expertise, advice on improving demand capture strategies, and share insights to enhance marketing channel performance. They will also compile best practice guidelines and learnings to be shared across brands.

What tools and platforms should the Media Manager be familiar with?

The Media Manager should have experience using GA4, Adwords/SA360, and the related Google Suite tools, as well as a deep understanding of performance media analytics and reporting tools.

What is the work environment like for this position?

The position offers a hybrid working model, where employees work two days from home and three days in the office each week.

What are the benefits offered for this Media Manager role?

Benefits include a generous bonus opportunity, 25 days of annual leave (increasing with service), a day off for your birthday, a holiday purchase scheme, summer Fridays, market-leading family leave provisions, a generous staff discount, and mental health wellbeing provisions.

How does the role contribute to the overall business growth?

The Media Manager identifies key opportunities for optimization and innovation in performance marketing, oversees testing frameworks, manages media measurement activities, and collaborates with partners to drive incremental business growth through informed strategic decisions.

What is expected in terms of collaboration for this role?

The Media Manager is expected to collaborate closely with the Enterprise Marketing & Online team to understand consumer insights, optimize marketing channel performance, and ensure a seamless consumer journey.

How does the Media Manager interact with third-party partners?

The Media Manager will be the key point of contact for third-party partners, facilitating business outcomes, exploring first-to-market testing opportunities, and cascading strategic recommendations to brand teams through a community of practice.

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The Estée Lauder Companies Inc.

Retail & Consumer Goods
Industry
10,001+
Employees
1946
Founded Year

Mission & Purpose

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

Benefits

  • Wellness Programs

    Helping employees optimize their physical and emotional wellness is essential to our success and theirs. We connect employees with fitness and mindfulness classes and robust wellbeing programs to enrich many areas of their lives. We create teams and arrange employee and family member participation in community events.

  • Financial Benefits

    Programs Our employees’ financial health is important. In some countries, benefits offered may be in the form of social and employer-provided plans that deliver financial support at retirement. In other areas, we continually review options to introduce voluntary employee benefits where such programs are available.

  • Insurance and Protection

    Wherever possible we offer a baseline of benefits to help improve employees’ security and financial protection, such as life insurance, accident insurance and other programs, many of which are automatically provided by the company.

  • Health Care Benefits

    Our programs support employees’ health and welfare and that of their families, inclusive of all definitions of family. These offerings may be stand-alone or complementary to a country’s socialized benefits, where provided.