Events Marketing Coordinator

Product Marketing Alliance

Feb 8, 2024

Applications are closed

Job
Full-time
Entry Level
Marketing
£25K
United Kingdom
Remote

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Requirements

You want ownership in your role from the beginning and ready to level up. Confidence to experiment with different tactics, shake up strategy, adapt to new trends, to incorporate business changes, or to bounce back from subpar results
You're passionate about using and understanding the data behind WHY things happen and use this to shape your campaigns
You take pride in crafting effective and engaging copy whatever the platform
You are naturally self-directed, operate at a high cadence, and get stuff done
You expertly balance and prioritize your daily to-do's, as well as your short-term and long-term planning
You are an extraordinary teammate always willing to jump in and offer support and say "yes" to taking on new things
Experience with Asana or project management tools a plus (desirable)
Experience using ESPs & CRMs, and basic Google Analytics understanding (desirable)

Responsibilities

Own the whole thing: Own the execution of new launches from data build and acquisition through to conversion, across the event product portfolio (in-person summits, virtual festivals, and more)
Become a multi-channel expert: Build and execute compelling multi-channel marketing programs that achieve targeted delegate registrations and revenue across our global events portfolios.
Create Momentum: create engaging/persuasive copy and own the delivery of email, social media, media partnerships, etc. Run affiliate marketing campaigns through speakers, sponsors, media partners and associations to drive targeted attendance and revenue.
Know Performance: Measure and analyze campaign performance (pre, during, and post-event) to proactively recommend where opportunities for further optimization and growth exist.
Collaborate Cross-functionally: Establish yourself as a core member of the events marketing engine, and ensure knowledge is shared and retained. Work closely with talented event production, sponsorship sales, community marketing, content, and engineering professionals to ensure priorities are aligned and execution plans are on track.

Product Marketing Alliance

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Education

Industry

51-200

Employees

2019

Founded Year

Mission & Purpose

Product Marketing Alliance (PMA) is a leading community and resource hub for product marketers worldwide. With a mission to empower and connect product marketers, PMA offers a range of resources, including articles, webinars, courses, events, and certifications, designed to help professionals advance their skills, stay updated on industry trends, and network with peers. Whether through in-depth guides on product marketing best practices or virtual events featuring industry experts, PMA provides valuable insights and support to help product marketers succeed in their roles.