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Events Marketing Manager

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Influencer

23d ago

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

Requirements

  • Must have:
  • Experience in building B2B events for a media/ad sales/creative agency.
  • Exceptional project management skills.
  • An eye for detail.
  • The ability to understand data and optimise campaigns or activations in real-time based on this.
  • Strong communication skills, both written and oral.
  • Ability to prioritise and manage multiple projects simultaneously.
  • Experience working with senior-level executives.
  • An affinity for social media and content creators and a great interest in social media trends.
  • Good understanding of key marketing channels (social, email, events, digital, paid).
  • Willingness to travel for domestic and global events.
  • Willingness to get stuck in!
  • Nice to have:
  • Entry-level design or video editing skills/ability.
  • Specific influencer marketing experience and knowledge of the wider context of competitors and industry narrative.
  • Experience using Hubspot, Monday,com, Canva, and MailChimp.

Responsibilities

  • Orchestrating all aspects of marketing events, from planning to post-event analysis. Events could include everything from intimate, content-led client dinners, to webinars, to parties.
  • Collaboration with the commercial team to achieve business objectives including lead generation.
  • Coordinating with external vendors and organisers for seamless event execution.
  • Management of collateral creation for events and commercial use.
  • On-site event management.
  • Ensure smooth event execution within budget.
  • Working closely with internal teams like creative strategy, commercial, and design to develop marketing materials and ensure alignment with branding and marketing objectives.
  • ABM including bespoke events for some of our biggest clients, educational opportunities such as partner workshops and seminars, and client gifting around key holidays and annual events.

FAQs

What is the main focus of this role as an Events Marketing Manager?

The main focus of this role is to create and execute impactful marketing events and materials that resonate with clients, drive business goals, and generate leads.

What are the key responsibilities of an Events Marketing Manager?

Key responsibilities include orchestrating all aspects of marketing events, collaborating with the commercial team for business objectives, coordinating with external vendors, managing collateral creation, on-site event management, ensuring smooth event execution within budget, and working closely with internal teams for marketing materials.

What experience is required for this role?

Required experience includes building B2B events for a media/ad sales/creative agency, exceptional project management skills, an eye for detail, ability to understand data for campaign optimization, strong communication skills, ability to manage multiple projects, working with senior-level executives, and familiarity with key marketing channels.

What are some nice-to-have skills for an Events Marketing Manager?

Nice-to-have skills include entry-level design or video editing skills, specific influencer marketing experience, knowledge of competitors and industry narrative, experience with tools like Hubspot, Monday.com, Canva, and MailChimp.

What benefits and perks are offered for this role?

Benefits and perks include a Career Framework approach to compensation and progression, 25 days of Annual Leave, office-first hybrid approach with 3 days in the London HQ, private healthcare through Vitality, wellbeing support, yearly tenure celebrations, cycle to work scheme, company-wide offsites and events, and in-office snacks and monthly lunches.

Combining human creativity and intelligent global data, Influencer champions a new era of creativity #makewaves

Marketing & Advertising
Industry
51-200
Employees
2015
Founded Year

Mission & Purpose

Influencer is a data-led, global influencer marketing business with a unique, end-to-end ‘people power & platform power’ approach. Their data-led ideation studio, brand platform, and creator app join forces to deliver impact at scale. Influencer is championing a movement towards ‘True Human Influence’ - the more tangible, scaled outcomes creators can drive beyond just likes and impressions. From big brand launches to shifting perceptions and from riding fast trends to driving footfall - Influencer’s creative minds let data ‘art-direct’ the journey to the outcome, while powerful technologies for both brands and creators make it easy and speedy to activate at scale. On top of this, Influencer’s technologies are supercharged by official data integrations with the world’s leading social platforms for an extra layer of accuracy. Influencer is recognised as an Official Global Marketing Partner of both TikTok and Meta. Co-founded by entrepreneur Ben Jeffries and OG YouTuber Caspar Lee, Influencer has a global team of 110+ with some of the best talent in the industry across New York, London, Manchester, Dubai, and Warsaw. From Google to Amazon and from Coca-Cola to Visit Dubai, and even TikTok and Meta - brands across every vertical tap into the power of True Human Influence all year round.