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EVP ABM & Marketing Services

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Hotwire

11d ago

  • Job
    Full-time
    Junior Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You must have a passion for tech, be client-focused, data-driven, network-savvy, and a growth driver for your team and business.
  • You will lead business strategy, client relationships, team development, and thought leadership for ABM & Marketing Services, driving growth and innovation.

Requirements

  • Because you have been there, done it, and know what matters. We know that being the most inspiring consultancy you'll ever work with means we need to have strong client, business, and people leaders. We think you may be the one we are looking for.
  • Do you identify with the following statements:
  • I have a passion for tech
  • I am super curious and want to make a difference to my client’s businesses
  • My clients come to me for advice on their brands beyond the stated scope of work
  • I love delivering award-winning integrated comms campaigns
  • I love digging into data and finding answers
  • I collect 'people' wherever I go and build strong networks
  • I am always on the hunt for a good client lead
  • I like to roll up my sleeves and get stuck in on new business
  • I like growing the next-gen of consultants
  • I like to drive growth for me, my team, and the business

Responsibilities

  • Business Leadership:
  • Sits on the UK Executive Leadership Team; works closely with the CEO, UK, and the EVP of Reputation & Communications to shape and influence strategy and drive business performance.
  • Supports CEO in the UK Business planning cycle.
  • Lead client portfolio, ensuring high quality delivery and performance.
  • Achieves results based on OKRs; delivers on financials (revenue, EBITDA, margin), client and employee satisfaction metrics, offer mix and geographical expansion of key clients.
  • Creates, oversees, and inputs into strategic account plans for clients, identifying new revenue opportunities and organic growth against identified targets.
  • Adjusts business development strategies in response to market trends, competitor actions, and client needs.
  • Helps build a defined, differentiated ABM/MS proposition that aligns to the UK Hotwire proposition to create market opportunity.
  • Build and nurture net new business pipeline of opportunity.
  • Leading pitches, presenting solutions to clients.
  • Advocates for Hotwire, enhancing the brand reputation
  • Collaborates with UK directors and teams to deliver Marketing and ABM services, contributing to UK growth goals.
  • Actively works with other ABM international leaders to drive multi-market opportunity and ensure best practice.
  • Client Leadership:
  • Leads on improving client delivery standards and The Hotwire Way to deliver a consistent client experience.
  • Develops and implements clear objectives and strategies for direct reports which align with the UK business goals/OKRs.
  • Works closely and builds relationships with existing comms clients and account teams to deliver game-changing Marketing Services and ABM programs.
  • Collaborates with client teams and works to uncover and deliver insights and strategies to develop to advance our offer.
  • Oversees and ensures effective execution of Marketing Services and ABM activities in the UK, working with Global teams where relevant.
  • Measures and reports on the success of campaigns & optimize approach based on real-time analytics and data.
  • People Leadership:
  • As a senior member of the UK team, you will be setting the standard and expectations for leadership, teamwork, and results; operate with integrity plays a leading role in supporting the CEO to drive accountability; ensuring all areas of the business are working towards the same goals, objectives, and growth aspirations.
  • Leads ABM and Marketing Services professionals and cross-functional teams in the successful execution of offer strategies; provides clear guidance, sets expectations, manages resources, and supports team members in their roles.
  • Coaches consultants and client teams on ABM Thought Leadership.
  • Develops the next generation of ABM specialists.
  • Drives leadership, talent, and succession management activities. Along with the CEO, enabling a local and global view of our most critical talent and strengthening our leadership bench.
  • Coaches direct reports, driving a culture of strong leadership and line management coaching to provide current, candid, and "actionable" feedback to others.
  • Drives behavioural change in partnership with the UK ELT and functional leaders.
  • Thought Leadership:
  • Understands the competitive landscape and defines approaches to differentiate our value proposition in the marketplace.
  • Behaves famously and engages in industry events, marketing and PR as a credible thought leader.
  • Improves marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Has a global mindset.
  • Drives continuous improvement across the Marketing Services/ABM offer and processes.
  • Embraces change/doing things differently.

FAQs

What are the key responsibilities of the EVP ABM & Marketing Services role?

The key responsibilities of the EVP ABM & Marketing Services role include shaping and executing the account-based marketing strategy, driving revenue growth through ABM initiatives, leading client portfolio, achieving financial and client satisfaction metrics, developing strategic account plans, nurturing net new business pipeline, improving client delivery standards, leading teams in the execution of Marketing Services and ABM activities, and driving talent and succession management activities.

What qualifications and experience are required for the EVP ABM & Marketing Services role?

The ideal candidate for the EVP ABM & Marketing Services role should have a proven track record of driving revenue growth through ABM initiatives, experience in leadership roles within marketing services or ABM, strong business acumen, ability to navigate creativity and data-driven decision-making, excellent client leadership skills, people leadership experience, and thought leadership within the industry. A background in technology and a passion for delivering exceptional results are also desirable.

What opportunities for professional development and advancement are available in this role?

In the EVP ABM & Marketing Services role, there are opportunities for professional development and advancement through coaching direct reports, developing the next generation of ABM specialists, driving talent and succession management activities, engaging in thought leadership, and participating in industry events. The role also offers the chance to grow within the business, drive growth for the team and the organization, and have global reach within the company's offices.

What benefits and perks are offered to employees in this role?

Employees in the EVP ABM & Marketing Services role at Hotwire can enjoy benefits such as a well-being allowance or private health care, sponsored sabbatical after 4 years' service, early finish Fridays, 25 days' holiday, great team socials, and a connected, courageous and friendly team environment. Additionally, employees have the freedom and support to be limitless within the business, engage in adventurous work, and participate in the company's Thoughtful Working approach for work/life balance.

Ignite Possibility - We're hiring!

Marketing & Advertising
Industry
201-500
Employees

Mission & Purpose

We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. With specialists in everything from brand communications to ABM, we'll help you to achieve limitless success.

Culture & Values

  • One Team

    We are a global collective where diversity is embraced, and everyone belongs

  • Connected

    We are connected to each other and the world around us

  • Ambitious

    We pursue results and fuel action with drive and enthusiasm

  • Curious

    Our solutions, creativity and mindset lives in groundbreaking space

Benefits

  • Healthcare and wellness programs

  • Competitive pay, bonus programs and recognition

  • Community involvement and volunteering

  • Retirement plans and life insurance

  • Connecting globally thru travel and networking opportunities

  • Training and career development

  • Hybrid working with focus on outcomes