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Executive Creative Director

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Lyft

25d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Design
  • Toronto
  • Quick Apply

AI generated summary

  • You need 12+ years in design/storytelling, 10+ years as a Creative Director, a strong portfolio, proven leadership, and a passion for brand storytelling across multiple channels.
  • You will oversee creative production, manage teams, mentor staff, collaborate on briefs, simplify narratives, ensure alignment with brand guidelines, and establish efficient processes while fostering an inclusive culture.

Requirements

  • 12+ years with a strong background in the world of design, communication, storytelling and creativity for top-tier brands
  • 10+ years of experience working as a Creative Director capacity at a top agency and/or in-house at a consumer brand, including oversight of designers, content strategists, and copywriters.
  • 10+ years of experience directing the creative development of performance marketing assets for multi-channel campaigns, including in-product, social, email, display, web, direct mail, and events.
  • Strong portfolio that includes integrated marketing campaigns, including CRM.
  • Track record building successful partnerships across creative, marketing, and product teams.
  • Proven history of “leveling up” creative teams by identifying opportunities to improve.
  • You enjoy strategic vision and direction setting, but at heart, you’re a creative problem-solver and mentor.
  • Keen attention to detail.
  • Proven leadership ability
  • A track record of producing award-winning work
  • Demonstrates the ability to tell stories about brands to multiple audiences, through breakthrough visual or experiential design and creativity, with strong digital savvy.
  • Passionate about brands, ideas, stories, design and events/live/environmental, and a fascination with how to apply that passion to marketing campaigns and other brand experiences

Responsibilities

  • Oversee end-to-end creative production - both copy and design - from brief through final delivery and performance evaluation.
  • Help lead and manage in-house and external teams in creative strategy, execution, and production, in a high-volume, fast-paced environment. Manage and refine the work coming in from agencies, external teams, and contractors.
  • Serve as a manager, mentor and team member: directing, inspiring and doing.
  • Hire, train and develop a team to deliver on our creative vision.
  • Partner with marketing teams to co-develop creative briefs, translating marketing objectives into creative direction.
  • Work with stakeholders to break down complex narratives into simple, compelling ideas.
  • Ensure final creative concepts and deliverables align with the creative brief and adhere to brand guidelines.
  • Work closely with creative operations and project managers to establish efficient processes for the creative teams while managing expectations and relationships with stakeholders.
  • Embrace our culture of excellence and inclusivity, one where creatives can flourish, and are proud of what they contribute.

FAQs

What is the role of the Executive Creative Director at Lyft?

The Executive Creative Director will guide the development and execution of creative materials for Lyft’s marketing team, overseeing everything from large-scale integrated campaigns to channel-specific executions to build revenue and market reputation.

What qualifications are required for this position?

Candidates should have 12+ years of experience in design, communication, storytelling, and creativity, with 10+ years in a Creative Director capacity, as well as experience in directing creative development for multi-channel campaigns.

Will I be managing a team?

Yes, the Executive Creative Director will manage, mentor, and develop a team, including designers, content strategists, and copywriters, to deliver on Lyft's creative vision.

What is the expected work environment for this position?

This role will be in-office on a hybrid schedule, requiring team members to work in the office three days a week, specifically on Mondays, Thursdays, and a team-specific third day.

Are there benefits provided to employees?

Yes, Lyft offers extended health and dental coverage, mental health benefits, family building benefits, a Health Care Savings Account, paid time off, floating holidays, paid sick days, and parental leave.

What is the emphasis on diversity and inclusion at Lyft?

Lyft proudly pursues and hires a diverse workforce and is committed to equal employment opportunities without discrimination. The company strives for a healthy and safe workplace and prohibits harassment of any kind.

How does Lyft support professional development for employees?

Lyft encourages growth by providing mentorship opportunities, hiring initiatives, and fostering a culture where creatives can flourish and contribute proudly to the brand.

Is a portfolio required for this position?

Yes, a strong portfolio showcasing integrated marketing campaigns and a track record of producing award-winning work is required for consideration.

What type of creative assets will I be overseeing?

The Executive Creative Director will oversee the creative development of performance marketing assets across various channels, including in-product, social media, email, display, web, direct mail, and events.

Are there any specific personal qualities that are necessary for this role?

Candidates should demonstrate a passion for brands and storytelling, have keen attention to detail, and possess the ability to strategically lead and inspire a creative team.

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Lyft

Ride by ride, we’re reimagining the world’s best transportation.

Transportation
Industry
5001-10,000
Employees
2012
Founded Year

Mission & Purpose

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.