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Executive, Social Media – Electric Racing

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  • Job
    Full-time
    Mid & Senior Level

Requirements

  • Established social media publishing background, including proven experience in managing the day-to-day activity on a major brand social media account across multiple platforms (either client or agency side).
  • Excellent copywriting, proofreading and editing skills, demonstrating a clear understanding of social media tone of voice.
  • A passion for social media community engagement and an understanding of the role that social media plays in sports fan engagement.
  • Demonstrable experience of shooting and editing social-first video content using a mobile phone (DSLR desirable).
  • Ability to spot establishing social media trends.
  • Experience of using Adobe Photoshop to edit social media graphics.

Responsibilities

  • - Working closely with the Social Media & Content Manager to develop innovative and creative social media content plans.
  • - Publishing content for social channels across all platforms including Instagram, X, Facebook, LinkedIn, YouTube, TikTok and Threads.
  • - Hands-on creation of content for all NEOM McLaren Electric Racing social channels, including but not limited to, phone capture, photography, photo and video editing and copywriting. Driving continued growth in both teams’ social media fanbase and engagement rate.
  • - Day-to-day management of social media communities, adhering to the overarching communications strategy and objectives, maintaining McLaren Racing’s tone of voice across all content.
  • - Support in the execution of partner and licensing content across McLaren Racing’s social channels in line with contractual rights.
  • - Working closely with McLaren Racing’s colleagues to drive continued growth for the McLaren Plus loyalty programme through social media activations across all platforms.
  • - Work alongside the Digital Data & Insights Analyst to understand analysis and performance across all social media channels and implement these findings to improve results.

FAQs

What is the main purpose of the Executive, Social Media position at NEOM McLaren Electric Racing?

The main purpose of this position is to grow and engage with a diverse global audience by delivering NEOM McLaren Electric Racing’s social media strategy across various platforms, while collaborating with creative minds in the sport and entertainment sectors.

Where will the successful candidate be based for the Executive, Social Media role?

The candidate will be based either at the McLaren Technology Centre in Woking or at the Electric Racing base in Bicester, with the expectation of being onsite at least three days a week.

Will travel be required for this role?

Yes, regular travel to both the McLaren Technology Centre and the Electric Racing base will be required, as well as occasional international travel for races and events.

What kind of content will the Executive, Social Media be responsible for?

The Executive will be responsible for creating and publishing content for various social media channels, including but not limited to photography, video editing, and copywriting, aimed at driving growth and engagement.

What social media platforms will the Executive, Social Media be using?

The role involves managing content across multiple social media platforms, including Instagram, X (formerly Twitter), Facebook, LinkedIn, YouTube, TikTok, and Threads.

What skills are required for the Executive, Social Media role?

Candidates should have an established social media publishing background, excellent copywriting and editing skills, experience in shooting and editing video content, knowledge of social media trends, and proficiency in Adobe Photoshop for graphic editing.

What are the personal attributes sought for this role?

The ideal candidate is a natural connector who thrives under pressure, possesses excellent communication skills, pays attention to detail, and is committed to delivering brand and messaging objectives.

What type of work environment does NEOM McLaren Electric Racing offer?

NEOM McLaren Electric Racing promotes a fun, innovative, collaborative, and open culture that values input from all team members and focuses on continuous improvement and personal development.

What benefits does McLaren offer to its employees?

McLaren offers a comprehensive benefits package that includes private healthcare, car schemes, life insurance, generous pension contributions, and support for hybrid working patterns to help balance work and personal life.

What kind of experience is expected from applicants for this role?

Applicants should have proven experience in managing major brand social media accounts across multiple platforms, along with a passion for social media community engagement and a strong understanding of its impact on sports fan engagement.

Are there opportunities for growth in this role?

Yes, the role provides opportunities for professional development, as the candidate will collaborate with experienced colleagues and have autonomy to grow as both a social media practitioner and a people manager.

The home of McLaren Racing. Let's get down to business! 🏁

Entertainment & Media
Industry
1001-5000
Employees
1963
Founded Year

Mission & Purpose

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. McLaren Racing competes across five racing series. In 2024, the team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri. In 2024, Arrow McLaren will compete in the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Sam Bird and Jake Hughes, and the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström. The team also competes in the F1 Esports Pro Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships. McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.

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