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Experience Design Manager (Branding)

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The Boston Consulting Group

1mo ago

  • Job
    Full-time
    Senior Level
  • Design
    Product
  • Madrid

AI generated summary

  • You must have 7+ years in UX/UI design, 3+ in leadership, expert in user-centered design, branding, design tools (Figma, Adobe), and familiarity with analytics tools. Degree preferred.
  • You will lead and mentor a team in creating innovative design solutions, manage multiple projects, collaborate with clients, and ensure high-quality outcomes while guiding the design process.

Requirements

  • 7+ years of experience in UX/UI design, digital product design, or related fields, with at least 3 years in a leadership role managing E2E complex digital projects
  • Expertise in UX/UI principles – Proficient in user-centered design methodologies, wireframing, prototyping, usability testing, and accessibility best practices. Strong grasp of SEO, CRO, A/B testing, and web analytics tools (Google Analytics, Hotjar, Adobe Analytics) to drive performance is a plus
  • Strong grasp of branding & storytelling – Ability to craft cohesive brand experiences across digital touchpoints, balancing aesthetics with functionality
  • Proficiency in design tools – Skilled in Figma, Adobe Creative Suite, and prototyping tools like InVision or Axure. Strong knowledge of GenAI solutions and relevant applications
  • Bachelor’s or Master’s degree in Design, Human-Computer Interaction, Computer Science, Marketing, or a related field (preferred but not required)

Responsibilities

  • As an Experience Design Manager in the Design Studios team, you are a strategic problem solver and ground-breaking leader who understands people, design, business and technology, and can combine it all to propose solutions and experiences to project’s needs.
  • As a creative thought-leader with an excellent digital background, you will lead, guide, mentor and motivate a team of Experience designers in a fast-paced and constantly evolving environment, working across brand design, brand experience (multi-touchpoint), Design Systems (UI), digital products and service solutions (prototypes and POCs). You will do this while building deep client relations, making senior clients feel both comfortable and engaged through the entire process. Collaborating with a multi-dimension team of creative specialists, you will be establishing the frameworks and vision that will guide the outcome for new experiences.
  • As a design thought partner for the consulting team, you are going to demonstrate a design & brand strategy approach and offer design solutions to meet the client's objectives.
  • You will work with our consulting teams, lead and coordinate digital & design projects end-to-end by implementing complex and ambiguous briefs with minimal direction by translating business language and processes into creative solutions. You are comfortable working on multiple projects simultaneously, preferring a mix of strategic and design work.
  • Quickly building rapport and trust with clients and providing direction and design critique to team members, you are going to be creative as well as analytical and enjoy working on various projects - from service design to UX/UI. Collaborating with the global Design Studios digital team, and leading projects with an international team when needed is also part of this role.
  • You’ll lead and develop creative briefs that assemble the business challenge, build timelines, ensure all deadlines are met, communicate with clients and have the ability to conceptualize digital solutions, support all decisions with creative, strategic and/or business reasoning, present concepts and discuss ideas to internal clients.
  • Leading and coordinating on multiple creative projects at one time, you’ll drive the execution of creative projects ensuring clients are satisfied with the quality of the final result. You will provide leadership and inculcate pioneering ideas to the Digital team while establishing rich and engaging partnerships with BCG Consulting teams. In this role, guiding Visual designers and Experience Designers in the team from associate to senior level, providing mentorship, direction, upskilling and support throughout their career development is also a responsibility of yours.

FAQs

What is the primary role of an Experience Design Manager at BCG?

The primary role of an Experience Design Manager at BCG is to lead and mentor a team of experience designers while developing innovative, user-centered design solutions that align with business objectives across various digital and branding projects.

What qualifications are required for this position?

Candidates should have 7+ years of experience in UX/UI design or related fields, with at least 3 years in a leadership role managing complex digital projects. A Bachelor’s or Master’s degree in Design, Human-Computer Interaction, Computer Science, Marketing, or a related field is preferred but not required.

What kind of projects will I be working on?

You will work on a mix of strategic and design projects, including brand design, user experience, design systems, and digital products. Your responsibilities will involve leading end-to-end digital design projects, from concept to execution.

Is collaboration emphasized in this role?

Yes, collaboration is a key aspect of this role. You will work closely with multi-dimensional teams, including BCG consulting teams and global design teams, to establish frameworks and visions for new experiences.

What design tools should I be proficient in for this position?

Proficiency in design tools such as Figma, Adobe Creative Suite, and prototyping tools like InVision or Axure is required. Knowledge of Generative AI solutions and relevant applications is also beneficial.

How important is leadership experience for this role?

Leadership experience is very important for this role, as you will be responsible for guiding and mentoring a multidisciplinary team, fostering professional growth, and ensuring alignment with best practices in design.

What qualities are BCG looking for in an Experience Design Manager?

They are looking for someone who excels at strategic problem-solving, leadership and mentorship, collaboration and communication, agility and adaptability, data-driven decision making, attention to detail and execution excellence, and an understanding of business and brand principles.

Does this role involve client interaction?

Yes, this role involves establishing deep client relationships, making senior clients feel comfortable and engaged throughout the design process, and providing direction and design critique to team members.

Are there opportunities for professional development in this role?

Yes, you will have the opportunity to provide mentorship, direction, and support for your team's career development, fostering an environment for professional growth.

What is the culture like within the Design Studios team at BCG?

The culture is characterized by boldness, creativity, and a commitment to delivering premium business excellence. The team values innovation, co-creation, and the impactful role of design in addressing complex business challenges.

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The Boston Consulting Group

Unlocking the potential of those who advance the world. Discover our latest expertise, and explore careers with us.

Consulting
Industry
10,001+
Employees
1963
Founded Year

Mission & Purpose

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.