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Experiential Marketing Specialist

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Carrier

15d ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Marketing
  • Palm Beach Gardens

AI generated summary

  • You need a Bachelor’s Degree, 2+ years in Marketing, 3+ years in event planning, strong organization skills, vendor management experience, and proficiency in event software and Microsoft Office.
  • You will plan and execute events, manage logistics, develop strategies, track KPIs, enhance concepts, coordinate vendors, and stay updated on experiential marketing trends.

Requirements

  • Required Qualifications
  • Bachelor’s Degree
  • 2 + years in Marketing and Communications experience
  • Preferred Qualifications
  • Experience planning and executing events, trade shows, and brand activations (3+ years preferred).
  • Strong knowledge of event logistics, vendor coordination, and contract management.
  • Proficiency in event management software and tools.
  • Strong organizational and project management skills, with attention to detail.
  • Ability to collaborate with internal teams and external partners effectively.
  • Creative thinking and problem-solving skills to support event development and execution.
  • Ability to manage multiple priorities and deadlines simultaneously.
  • Proficient in Microsoft Office Suite and other business tools.

Responsibilities

  • Assist in the planning, execution, and on-site coordination of events, including corporate meetings, trade shows, sponsorships, and customer-facing experiences.
  • Support the development and implementation of event strategies that align with corporate goals and marketing objectives.
  • Help manage event logistics, including budgeting, vendor coordination, venue selection, branding, and attendee engagement.
  • Support the creation of repeatable processes, templates, and best practices to optimize event programs.
  • Collaborate with cross-functional teams to align events with broader marketing campaigns and initiatives.
  • Assist in tracking key performance indicators (KPIs) to measure the success of events, gather data, and suggest improvements.
  • Contribute creative ideas to enhance event concepts and elevate the Carrier brand.
  • Ensure events are executed smoothly, meeting deadlines and maintaining high-quality standards.
  • Coordinate vendor relationships and assist in contract management and deliverables.
  • Stay informed on trends in experiential marketing and event planning, incorporating best practices into event execution.

FAQs

What is the location for the Experiential Marketing Specialist position?

The position is located at Carrier's World Headquarters in Palm Beach Gardens, FL, USA.

What is the primary role of the Experiential Marketing Specialist?

The primary role is to assist in the planning and execution of impactful events and experiences that showcase the Carrier brand.

What qualifications are required for this position?

A Bachelor’s Degree and 2+ years of experience in Marketing and Communications are required.

Is previous experience in event planning necessary?

Yes, experience in planning and executing events, trade shows, and brand activations is preferred, with 3+ years being ideal.

What types of events will the Specialist be involved in?

The Specialist will be involved in corporate meetings, trade shows, sponsorships, and customer-facing experiences.

What skills are important for this role?

Important skills include strong organizational and project management, creative thinking, problem-solving, attention to detail, and proficiency in Microsoft Office Suite.

Will the Specialist need to collaborate with other teams?

Yes, collaboration with cross-functional teams is essential to align events with broader marketing campaigns and initiatives.

How does Carrier support diversity and inclusion?

Carrier is an Equal Opportunity/Affirmative Action Employer, providing equal consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or age.

What kind of person is Carrier looking for in this role?

Carrier is looking for a proactive, detail-oriented individual who is passionate about experiential marketing and capable of contributing to dynamic and memorable experiences.

Will the role involve tracking the success of events?

Yes, the Specialist will assist in tracking key performance indicators (KPIs) to measure the success of events and suggest improvements.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to making the world safer, sustainable and more comfortable for generations to come. From the beginning, we’ve led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do.