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Field Marketing Manager, DACH & Eastern Europe

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Recorded Future

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Munich
    Remote
  • Quick Apply

AI generated summary

  • You must have B2B marketing experience in cybersecurity, fluency in English and German, demand generation skills, budget management, and familiarity with SFDC and HubSpot.
  • You will develop and manage marketing programs, educate sales teams, organize events, implement account strategies, produce marketing assets, and analyze program impacts while collaborating with teams.

Requirements

  • You will have experience driving field marketing efforts for a high technology, B2B organisation - cybersecurity industry experience preferred.
  • Natively fluent in English and German is essential
  • In-depth understanding of demand generation and marketing strategies across EMEA
  • Strong marketing budget management skills
  • Solid appreciation of working in a fast moving, hyper growth environment
  • Experience with key marketing and sales tools (SFDC, HubSpot knowledge a plus)

Responsibilities

  • Integrate with EMEA field sales, corporate marketing, digital marketing, and channel teams to develop field marketing programs that accelerate EMEA pipeline growth
  • Communicate and educate the sales team regarding new and planned marketing activities
  • Research, choose, design, and manage live field and partner events ensuring a cohesive pre-event, at-event, and post-event strategy
  • Experience managing large scale conference and summits
  • Implement a targeted account strategy to support account-based selling
  • Work with the marketing team to produce marketing assets to be used at field marketing events
  • Forecast, measure, analyse, and report on the impact of programs
  • Maintain a tight interlock and collaboration with the EMEA (Business Development Rep) BDR team yielding qualified leads through the funnel

FAQs

What is the role of a Field Marketing Manager at Recorded Future?

The Field Marketing Manager is responsible for overseeing industry events, user conferences, and campaigns to drive qualified opportunities for the sales team while focusing on the DACH and Eastern Europe regions.

Is prior experience in the cybersecurity industry preferred for this role?

Yes, experience driving field marketing efforts in a high-technology, B2B organization, particularly in the cybersecurity industry, is preferred.

What languages are required for this position?

Natively fluent English and German are essential for this role.

Will I be working closely with sales teams?

Yes, you will integrate with EMEA field sales, corporate marketing, digital marketing, and channel teams to develop field marketing programs that accelerate pipeline growth.

What kind of events will I manage as part of this role?

You will research, choose, design, and manage live field and partner events, ensuring a cohesive pre-event, at-event, and post-event strategy.

How does the company measure the success of marketing programs?

You will be responsible for forecasting, measuring, analyzing, and reporting on the impact of programs.

What tools and platforms should I be familiar with for this position?

Familiarity with key marketing and sales tools such as Salesforce (SFDC) and HubSpot is a plus.

What is the company's stance on diversity and inclusion?

Recorded Future is committed to maintaining an inclusive environment that attracts and retains talent from diverse backgrounds and experiences, and encourages candidates from all backgrounds to apply.

Where can I send accommodation requests for the application process?

You can send an e-mail with your request for accommodation or special assistance to the recruiting team at careers@recordedfuture.com.

Are unsolicited resumes accepted for this position?

No, Recorded Future will not accept unsolicited resumes from any source other than directly from candidates.

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Recorded Future

The world’s largest threat intelligence company

Technology
Industry
501-1000
Employees
2009
Founded Year

Mission & Purpose

Recorded Future is the world’s largest threat intelligence company. Recorded Future’s Intelligence Cloud provides end-to-end intelligence across adversaries, infrastructure, and targets. Indexing the internet across the open web, dark web, and technical sources, Recorded Future provides real-time visibility into an expanding attack surface and threat landscape, empowering clients to act with speed and confidence to reduce risk and securely drive business forward. Headquartered in Boston with offices and employees around the world, Recorded Future works with over 1,600 businesses and government organizations across more than 74 countries to provide real-time, unbiased and actionable intelligence. Learn more at recordedfuture.com.