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Field Sales Executive - Multi-brand - GTA: Scarborough/markham - Contract 12 months

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Aveda

2mo ago

  • Job
    Full-time
    Mid-level (3-4 years)

AI generated summary

  • You need a 4-year degree, 3 years in luxury retail, strong sales knowledge, coaching skills, problem-solving ability, weekend availability, and a valid driver's license.
  • You will drive sales through store visits and coaching, build retailer relationships, execute events, analyze performance, and manage staff recruitment and training.

Requirements

  • 4 Year college degree preferred
  • 3 years' experience leading/managing retail/POS stores/counters/regions in luxury business preferably Beauty industry
  • Solid understanding of sales, product knowledge, events, operations, retail culture and cosmetic industry
  • Ensure delivery of overall sales plan by door/territory
  • Create and maintain strategic partnership with retailers, brands, COE functions and point of sale employees
  • Deep understanding of the retail market and current beauty trends
  • Ability to coach and develop staff in order to achieve goals
  • Ability to see problems and develop action plans to get past them (inventory/stock issues, staff performance, turnover, logistical issues related to events, etc.)
  • Enthusiastic mentor and strategic thinker
  • Charismatic individual with strong negotiation and communication talents
  • Ability to work in a fast-paced collaborative environment with multi-unit management skills
  • Availability to work key business hours including weekends
  • Must have a valid driver's license to operate ELC Fleet vehicle

Responsibilities

  • Store Visit Time Allocation (70% of Field Role)
  • Develop multi-branded teams through regular, quality store visits and one-on-ones with focus on achievement of sales and productivity goals and brands & sales objectives.
  • Manages/leads/influences team in driving sales, excellent customer service and quantifying the team's ability to meet and/or exceed sales goals.
  • Utilizes and demonstrates solid understanding of sales, product knowledge, events, operations, retail market and cosmetic industry to keep business and team moving forward by capturing consumer insights/sales trends/traffic patterns and using learnings to influence optimization of the field operation.
  • Assess staffs' incorporation of skills and techniques taught and overall sales performance.
  • Observes and provides feedback to Managers regarding performance of 3rd party staffs.
  • Coaching/Training/Education
  • Deliver effective sales coaching: modeling, observing and providing feedback to ensure effective delivery of sales techniques for varying consumer profiles, including cross selling techniques for new consumers, to ensure sales goal achievement.
  • Analyze and evaluate how the team is using training knowledge to drive sales, and demonstrate the ability to identify top performers to develop future bench, as well as recognize and coach to opportunities for improvement.
  • Educate teams on hero products across all brands and increase the staff's ability to recommend cross brands relevant to the customer.
  • Support Brand education: ensure staff is well-versed in all brands messaging, differentiation and assortment, branded trainings to dedicated and department-wide staff on product knowledge, service experiences, artistry, selling and leadership skills.
  • Building Retailer Relationships
  • Create and maintain strategic retailer partnership(s) where appropriate.
  • Develop strong working relationships with District Merchants, Cosmetics Department Managers and Store Management to recognize opportunities that are consistent with the company's strategic direction.
  • Events
  • Partner with retailer and/or department stores to develop and execute innovative in-store events and use learnings to maximize effectiveness of the market calendar long term.
  • Influence retailers and negotiate event space and location.
  • Reviewing Business Performance with Staff
  • Maximize selling staff's productivity through hour utilization, schedule optimization, goal management and client engagement strategies.
  • Proactively identify inventory/stock issues that may inhibit business.
  • Recruiting/Interviewing
  • Interview, hire and manage staff behavioural and sales performance.
  • Liaise with the talent acquisition team on end-to-end talent acquisition process including utilizing technology to identify/select potential candidates for open requisitions.
  • Out of Store
  • Analyze the business and identify sales goals/targets to be set, proactively anticipate and rectify obstacles to goal achievement using critical problem solving skills.
  • Collaborate & maintain strong working relationships with key business stakeholders which include: management, HR, finance, marketing, key account management, branded education teams etc.
  • Create feedback loops to the brands: share feedback with regional/central teams on local retailer execution, competition's products, service offering and activity; maintain in-depth knowledge of market trends, demographics and customer needs/behaviors and reactions.

FAQs

What are the primary responsibilities of the Field Sales Executive?

The primary responsibilities include delivering retail sales, building relationships with retail store teams, leading and managing staff, providing coaching and training, developing retailer relationships, executing in-store events, and analyzing business performance.

What percentage of time will the Field Sales Executive spend on the sales floor?

The Field Sales Executive will spend approximately 70% of their time on the sales floor.

What qualifications are preferred for this position?

A 4-year college degree is preferred along with 3 years of experience leading or managing retail stores or counters in the luxury beauty industry.

Is a valid driver's license required for this position?

Yes, a valid driver's license is required to operate the ELC Fleet vehicle.

What is the anticipated base salary range for this position?

The anticipated base salary range for this position is $69,600 to $104,400, depending on factors such as experience, skills, education, and budget.

Will there be opportunities for bonuses?

Yes, this position may be eligible for participation in a highly competitive bonus program based on performance and company results.

Do you provide training for new hires in this role?

Yes, the position includes delivering effective sales coaching and training for team members to ensure they meet sales goals.

Are there opportunities for career advancement in this position?

Yes, the Field Sales Executive will identify top performers to develop future talent, allowing for potential career advancement within the company.

What kind of benefits does Estée Lauder Companies offer to employees?

Benefits include health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, education-related programs, paid holidays and vacation time, and more, many of which are subsidized or fully paid by the company.

Are there specific working hours required for this job?

Yes, availability to work key business hours, including weekends, is required for this position.

Aveda

Retail & Consumer Goods
Industry
1001-5000
Employees
1978
Founded Year

Mission & Purpose

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.