Global Communications Manager - Consumer Campaigns and Creator Content

The Estée Lauder Companies Inc.

19d ago

Job
Full-time
Senior Level
Marketing
London

AI generated summary

You need 5+ years in communications/influencer marketing, preferably in beauty, strong creative skills, project management experience, and the ability to analyze campaign performance effectively.
You will execute global communications strategies, manage creator content, support campaigns, analyze performance, coordinate events, and collaborate across teams for brand consistency and growth.

Requirements

* Minimum of 5 years of experience in a Communications/ Influencer Marketing role, preferably within the beauty, lifestyle, or luxury industry
* Experience in global or regional roles is highly desirable, either agency side or in-house
* Creative and innovative thinker with a keen eye for detail, ability to generate fresh ideas that resonate with the target audience and enhance brand visibility
* Have a strong understanding of the whole beauty (luxury, prestige and mass), home and lifestyle industry, current trends, and knowledge of pop culture
* Proven track record of overseeing content creation projects from concept to completion, ensuring alignment with brand guidelines and marketing objectives
* Be a multi-faceted communications professional that possesses a strategic and creative mind
* Excellent project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines. Familiarity with project management tools and methodologies is a plus
* Ability to analyze the performance of content campaigns using various metrics and tools, providing actionable insights and recommendations for improvement
* Ability to adapt to changing market trends and consumer preferences, staying ahead of industry developments and incorporating them into the communications strategy

Responsibilities

Supporting the development and execution of the Fragrance & Gifting Communications strategy to support brand growth and reinforce positioning
Support the Global Comms director with providing strategic counsel to regional and market teams to ensure successful local execution of global communications strategies
Input into comprehensive GTM (Go-To-Market) decks and communication guidelines for Global Communications strategy
Maintain and share back to the wider team a deep understanding of global campaigns, product launches, and marketing activations
Foster strong collaborative relationships with all global departments, ensuring seamless communication – marketing, creative, legal, corporate and procurement teams
Support the Global Communications budget, ensuring efficiency and effectiveness in resource allocation
Work closely with the Global Communications Director to review regional PR reports to identify key successes, areas for improvement, learnings, and the overall impact of key campaigns
Support the execution of high-impact global events, including press, influencer, and brand activations that elevate the brand’s profile
Collaborate with cross-functional teams to create and deliver seamless activations in global, regional, and local markets
Supporting the development and execution of the global content creator strategy that aligns with Jo Malone London's brand values, brand aesthetic and business objectives across all product categories
Identifying and engaging with content creators and influencers who can authentically represent Jo Malone London to develop dynamic content that resonates with our target audience and enhances brand visibility
Overseeing the entire creative process, from initial concept to production to final delivery, ensuring high-quality and brand-consistent output as well as managing stakeholder approval processes
Manage timelines, budgets, and resources effectively to ensure smooth execution of content projects
Analysing and monitoring performance of content campaigns, providing insights and recommendations for continuous improvement

FAQs

What is the primary focus of the Global Communications Manager role?

The primary focus of the Global Communications Manager role is to increase Earned Media Value (EMV) through global consumer campaigns for the Fragrance and Gifting categories while maintaining the brand's profile as a leading British fragrance and lifestyle house.

What qualifications are required for this position?

The role requires a minimum of 5 years of experience in a Communications/Influencer Marketing role, preferably within the beauty, lifestyle, or luxury industry, along with a proven track record of overseeing content creation projects from concept to completion.

Is experience in global roles a requirement for this position?

While not mandatory, experience in global or regional roles is highly desirable, whether on the agency side or in-house.

What skills are essential for the Global Communications Manager?

Essential skills include excellent project management, creative thinking, strong understanding of the beauty and lifestyle industries, analytical skills for campaign performance, and the ability to adapt to changing market trends.

What does the role entail in terms of content creator management?

The role involves developing and executing the global content creator strategy, identifying and engaging with content creators and influencers, overseeing the creative process from concept to delivery, and analyzing campaign performance for continuous improvement.

What type of events will the Global Communications Manager support?

The manager will support the execution of high-impact global events, including press, influencer, and brand activations that elevate the brand’s profile.

What is the work environment like for this role?

The role is based at the Global Townhouse in Marylebone and requires collaboration with various global departments, necessitating strong communication skills.

Will the Global Communications Manager have a budget to manage?

Yes, the role involves supporting the Global Communications budget to ensure efficiency and effectiveness in resource allocation.

What type of campaigns will the Global Communications Manager work on?

The manager will work on global consumer campaigns focusing on the Fragrance and Gifting categories.

The Estée Lauder Companies Inc.

Retail & Consumer Goods

Industry

10,001+

Employees

1946

Founded Year

Mission & Purpose

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of outstanding luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.

Benefits

Wellness Programs
Helping employees optimize their physical and emotional wellness is essential to our success and theirs. We connect employees with fitness and mindfulness classes and robust wellbeing programs to enrich many areas of their lives. We create teams and arrange employee and family member participation in community events.
Financial Benefits
Programs Our employees’ financial health is important. In some countries, benefits offered may be in the form of social and employer-provided plans that deliver financial support at retirement. In other areas, we continually review options to introduce voluntary employee benefits where such programs are available.
Insurance and Protection
Wherever possible we offer a baseline of benefits to help improve employees’ security and financial protection, such as life insurance, accident insurance and other programs, many of which are automatically provided by the company.
Health Care Benefits
Our programs support employees’ health and welfare and that of their families, inclusive of all definitions of family. These offerings may be stand-alone or complementary to a country’s socialized benefits, where provided.

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