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Global Customer Advocacy Program Manager

  • Job
    Senior & Expert Level
  • Marketing
  • Dallas


  • Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience.
  • 8+ years of marketing experience, with a focus on content.
  • Proven experience planning, executing, and measuring customer co-marketing initiatives
  • Proven ability to write about technical products/solutions. Existing data center industry knowledge is a bonus.
  • Strong organizational skills and attention to detail.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to work collaboratively in a cross-functional environment.
  • You possess a growth mindset, seeing opportunities and solutions when presented with challenges, and you are someone comfortable in an always-evolving environment.


  • Content Creation and Development:
  • Collaborate with cross-functional teams to create compelling customer advocacy content aligned to the corporate messaging objectives and value proposition.
  • Customer advocacy content includes customer case studies, customer stories, videos, webinars, and more.
  • Manage all stages of the content creation process: create briefs, outlines, and other content strategy documents, conduct discovery interviews with internal SMEs and external customers, write and edit content in collaboration with agencies and internal producers, and collaborate with internal/external stakeholders on approvals.
  • Research industry trends and incorporate relevant insights into content development.
  • Develop new templates/formats for customer advocacy content as needs evolve.
  • Campaign Management:
  • Develop strategies to showcase customer success stories and promote customer advocacy content. Manage external and internal distribution and promotion to optimize adoption from internal audience and enable maximum impact for content.
  • Manage library of customer content and metadata; manage content lifecycle process to ensure public-facing content is optimized for maximum efficacy.
  • Expand suite of templatized promotion assets for customer advocacy program.
  • Scale & Operationalize Customer Advocacy Program:
  • Manage all stages of creating content with customers with excellent attention to detail, making the commitment as easy for the customer as possible.
  • Operationalize ways of working with sellers and other internal stakeholders and actively manage the customer content pipeline.
  • Regularly identify new opportunities to amplify the impact of customer marketing and create scalable internal processes to enable consistent adoption.
  • Develop messaging resources and tools to capture best practices for customer messages and templatize content deliverables to enable other content creators in the company, especially local teams.
  • Analyze the success of customer marketing initiatives and provide regular reports to the marketing leadership team.
  • Conduct training sessions, create process guidelines, and manage review process for customer advocacy content created by other teams.


Mission & Purpose

Digital Realty brings companies and data together by delivering the full spectrum of data center, colocation and interconnection solutions. PlatformDIGITAL®, the company's global data center platform, provides customers with a secure data "meeting place". Digital Realty enables its customers with the connected data communities that matter to them with a global data center footprint of 300+ facilities in 50+ metros across 27 countries on six continents.