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Global Customer Marketing Programs Manager



9d ago

  • Job
    Senior (5-8 years) - Expert / Leadership (9+ years)
  • Marketing
  • London

AI generated summary

  • You must have 8+ years of B2B Saas marketing experience with strong storytelling skills, ability to build relationships, webinar moderation experience, and a data-driven mindset. Bonus if you have leadership experience or a background in journalism or public relations.
  • You will collaborate with teams to drive customer engagement, promote success stories, and measure program impact for a global GTM strategy at Mixpanel.


  • 8+ years of relevant Marketing and Communications experience in a B2B Saas Environment
  • You may have a background in journalism, presenting or public relations
  • You have excellent commercial awareness and active listening skills and are able to draw out interesting stories and data points from customers in order to craft compelling angles to stories and presentations.
  • You have strong storytelling and skills both verbally and in writing.
  • Ability to develop close, trusting relationships with sales & customers as well as collaborate effectively with marketing, your regional stakeholders, and the product team
  • You will be comfortable working across multiple timezones and different working styles and communication
  • You will understand the importance of Design & Brand and have experience working in the area of Customer Experience.
  • You have experience moderating and presenting on webinars or during events and feel very comfortable being the face of the company for key activities online or IRL (in real life)
  • You take pride in everything you and your team do—quality, creativity, execution, productivity, and balance
  • Strong stakeholder communication and management skills
  • You operate with a sense of urgency and hustle, and have a high level of intellectual curiosity
  • Organized and detail-oriented, but adaptive to new learnings.
  • Data-driven and is focused on tracking, measuring and analyzing activity performance and ROI
  • Bonus Points For:
  • Leadership and previous management experience
  • Experience in the analytics industry, or a similarly technical B2B vertical
  • Specialization in any of the following: journalism, presenting or interviewing experience on stage or in the media, public relations


  • Collaborate with the marketing, sales, and regional teams to further develop a strong Global Customer Program strategy in order to:
  • Drive deep engagement & deliver value to our most important customers
  • Help promote the great stories they have to tell to a wider audience of both customers and prospects
  • Help drive awareness of the value that Product Analytics and Mixpanel can deliver to high growth digital businesses.
  • ​​Work with the different lines of business to track, measure, and share the impact of every program related to our overall GTM strategy
  • Work closely with senior customer and stakeholder groups to ensure internal and external alignment
  • Contribute actively to success of the global GTM organization, sharing key learnings, best practices, creation of shared processes, comprehensive documentation and briefings and professional materials development


What are the key customer programs that this role will be responsible for?

The Global Customer Marketing Programs Manager will be responsible for managing customer programs such as Customer Advisory Boards, Customer Forums, Customer Connect events, Customer webinar series, Customer Case Studies, and the Customer Reference Program.

What skills and experience are necessary for this role?

The ideal candidate will have experience in customer marketing programs, strong communication skills, and the ability to work collaboratively across multiple business units. Previous experience in journalism or public relations may be beneficial.

Who will the Global Customer Marketing Programs Manager work closely with?

The Global Customer Marketing Programs Manager will work closely with key internal stakeholders such as Sales, Field Marketing, Product Development, Brand, and Design teams to support and execute customer programs. They will also interact directly with customers to develop strong partnerships.

What is the ultimate goal of the customer programs managed by this role?

The goal of the customer programs managed by the Global Customer Marketing Programs Manager is to engage and strengthen relationships with customers, showcase the value of Mixpanel products, and generate customer advocacy through activities such as case studies, reference programs, and events.

Powerful, self-serve product analytics to help you convert, engage, and retain more users.

Founded Year

Mission & Purpose

Mixpanel is a leading product analytics software company, currently helping the world answer 81 million product questions every year. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products. Today, we serve nearly 6,000 paying customers through seven offices globally in our quest to provide the most in-depth product analytics that everyone can use and trust.


  • Maternity & Paternity Leave

  • Health Insurance

  • Dental Insurance