FAQs
What are the primary responsibilities of the Global Digital Brand Manager?
The primary responsibilities include managing the planning, conception, and execution of brand campaigns with a focus on digital touchpoints, leveraging consumer insights for optimal channel mix and messaging, coordinating with stakeholders, defining content requirements, collaborating with creative agencies, driving content excellence, and staying informed about industry trends.
What educational background is required for this position?
A successfully completed Bachelor's or Master’s degree in Communication, Media Studies, Brand Communication, or Digital Marketing is required.
How many years of experience are needed for this role?
A minimum of 3 years of experience in digital and brand communications is required, preferably in an FMCG company, beauty or fashion retailer, or digital creative agency.
Which social media platforms should I be familiar with for this role?
In-depth understanding and experience working on key social media platforms such as Meta, TikTok, and YouTube are essential.
Are there opportunities for professional growth within Henkel?
Yes, there are diverse national and international growth opportunities available for employees at Henkel.
What language skills are preferred for applicants?
Excellent communication and copywriting skills in English are required, and knowledge of the German language is a plus.
What perks does Henkel offer to its employees?
Henkel offers flexible work schemes, diverse growth opportunities, wellbeing programs, gender-neutral parental leave, an employee share plan, a company pension plan, preventive health insurance, supplementary care insurance, and mobility offers like My Henkel Bike and Jobticket.
Is prior experience in the beauty or fashion industry preferred?
Yes, prior experience in the beauty or fashion industry is preferred for candidates applying for this position.
What qualities are important for a candidate applying for this position?
Important qualities include being a collaborative team player, being flexible and reliable, being highly organized, and having the ability to handle projects independently. Additionally, a good sense of taste in imagery and text, and the ability to recognize trends early on are valuable.
Is Henkel committed to diversity and inclusion in the workplace?
Yes, Henkel is committed to diversity and inclusion, welcoming applications from individuals across different genders, origins, cultures, religions, sexual orientations, generations, and disabilities.