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Global Digital Brand Manager (d/f/m)

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Henkel

23d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Düsseldorf

AI generated summary

  • You should have a relevant degree, 3+ years in digital/brand comms (FMCG preferred), strong social media skills, a good sense of trends, excellent English communication, and German is a plus.
  • You will manage brand campaigns focusing on digital touchpoints, collaborate with stakeholders, define content needs, evaluate tools, and stay updated on industry trends to enhance campaign effectiveness.

Requirements

  • Successfully completed Bachelor's or Master’s degree in Communication / Media Studies or a similar education in Brand Communication / Digital Marketing
  • A digital and brand communications professional with minimum 3 years of experience, preferably at an FMCG company, beauty or fashion retailer, or digital creative agency
  • Good sense of taste in imagery and text, and ability to recognize trends early on
  • A highly collaborative team player who is flexible, reliable, highly organized, and able to handle projects independently
  • In-depth understanding & experience working on key social media platforms such as Meta, TikTok, Youtube
  • Excellent communication and copy writing skills in English, knowledge of German language is a plus

Responsibilities

  • Manage holistic planning, conception, and execution of brand campaigns, with a strong emphasis on digital touchpoints, ensuring seamless integration of strategic communication projects
  • Lead planning and execution of brand campaigns by leveraging consumer insights to identify the optimal channel mix and messaging strategy
  • Ensure alignment with brand’s vision, identity, and brand message while coordinating with internal and external stakeholders
  • Define content requirements and collaborate with creative agencies and production companies to develop high-quality, brand-consistent materials
  • Drive content excellence by testing and evaluating new tools, content formats, and distribution channels to improve overall campaign effectiveness
  • Stay informed about the latest industry trends, technologies, and consumer behaviors to adapt strategies and create impactful content

FAQs

What are the primary responsibilities of the Global Digital Brand Manager?

The primary responsibilities include managing the planning, conception, and execution of brand campaigns with a focus on digital touchpoints, leveraging consumer insights for optimal channel mix and messaging, coordinating with stakeholders, defining content requirements, collaborating with creative agencies, driving content excellence, and staying informed about industry trends.

What educational background is required for this position?

A successfully completed Bachelor's or Master’s degree in Communication, Media Studies, Brand Communication, or Digital Marketing is required.

How many years of experience are needed for this role?

A minimum of 3 years of experience in digital and brand communications is required, preferably in an FMCG company, beauty or fashion retailer, or digital creative agency.

Which social media platforms should I be familiar with for this role?

In-depth understanding and experience working on key social media platforms such as Meta, TikTok, and YouTube are essential.

Are there opportunities for professional growth within Henkel?

Yes, there are diverse national and international growth opportunities available for employees at Henkel.

What language skills are preferred for applicants?

Excellent communication and copywriting skills in English are required, and knowledge of the German language is a plus.

What perks does Henkel offer to its employees?

Henkel offers flexible work schemes, diverse growth opportunities, wellbeing programs, gender-neutral parental leave, an employee share plan, a company pension plan, preventive health insurance, supplementary care insurance, and mobility offers like My Henkel Bike and Jobticket.

Is prior experience in the beauty or fashion industry preferred?

Yes, prior experience in the beauty or fashion industry is preferred for candidates applying for this position.

What qualities are important for a candidate applying for this position?

Important qualities include being a collaborative team player, being flexible and reliable, being highly organized, and having the ability to handle projects independently. Additionally, a good sense of taste in imagery and text, and the ability to recognize trends early on are valuable.

Is Henkel committed to diversity and inclusion in the workplace?

Yes, Henkel is committed to diversity and inclusion, welcoming applications from individuals across different genders, origins, cultures, religions, sexual orientations, generations, and disabilities.

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.