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Global Digital Brand Manager (d/m/w)

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Henkel

26d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Düsseldorf

AI generated summary

  • You should have a relevant degree, 3+ years in digital brand communication (preferably FMCG), strong trend and image sense, teamwork skills, experience with social media, and excellent English communication.
  • You will plan and execute digital brand campaigns, ensuring messaging consistency, collaborating with teams and agencies, defining content needs, and evaluating new tools and trends for effectiveness.

Requirements

  • Erfolgreich abgeschlossenes Bachelor- oder Masterstudium in Kommunikations- oder Medienwissenschaften oder eine vergleichbare Ausbildung im Bereich Markenkommunikation / Digital Marketing
  • Mindestens 3 Jahre Berufserfahrung im Bereich digitale Markenkommunikation – idealerweise in einem FMCG-Unternehmen, im Beauty- oder Fashion-Retail oder in einer Digitalagentur
  • Ausgeprägtes Gespür für Bildsprache und Text sowie ein gutes Trendbewusstsein
  • Teamplayer*in mit hoher Kooperationsfähigkeit, Flexibilität und Zuverlässigkeit – gleichzeitig sehr gut organisiert und in der Lage, Projekte eigenverantwortlich zu steuern
  • Fundiertes Know-how und praktische Erfahrung mit relevanten Social-Media-Plattformen wie Meta, TikTok und YouTube
  • Hervorragende Kommunikations- und Textkompetenz in Englisch, Deutschkenntnisse sind von Vorteil

Responsibilities

  • Ganzheitliche Planung, Konzeption und Umsetzung von Marken-Kampagnen mit starkem Fokus auf digitale Touchpoints – inklusive nahtloser Integration strategischer Kommunikationsprojekte
  • Verantwortung für die Kampagnenplanung und -durchführung unter Einbeziehung von Konsumenten-Insights zur optimalen Auswahl von Kanälen und zur Entwicklung einer effektiven Messaging-Strategie
  • Sicherstellung der Konsistenz mit der Markenvision, -identität und -botschaft in enger Zusammenarbeit mit internen Teams und externen Partnern
  • Definition von Content-Anforderungen sowie enge Abstimmung mit Kreativagenturen und Produktionsfirmen zur Entwicklung hochwertiger, markenkonformer Inhalte
  • Förderung von Content-Exzellenz durch das Testen und Evaluieren neuer Tools, Content-Formate und Distributionskanäle zur Steigerung der Kampagnenwirkung
  • Beobachtung aktueller Branchenentwicklungen, Technologien und Konsumentenverhalten zur stetigen Weiterentwicklung der Kommunikationsstrategien und zur Kreation wirkungsvoller Inhalte

FAQs

What are the main responsibilities of the Global Digital Brand Manager?

The main responsibilities include planning, conceptualizing, and implementing brand campaigns with a strong focus on digital touchpoints, campaign planning and execution using consumer insights, ensuring brand consistency, defining content requirements, promoting content excellence, and monitoring industry developments.

What qualifications are required for this position?

A successful candidate should have a completed Bachelor's or Master's degree in Communications, Media Studies, or a comparable qualification in Brand Communication/Digital Marketing, along with at least 3 years of experience in digital brand communication, particularly in FMCG, beauty, fashion retail, or digital agency.

Are there any specific skills required for this role?

Yes, candidates should have a strong sense of visual language and text, good trend awareness, be a team player with high cooperation skills, flexibility, reliability, excellent organizational abilities, and experience with relevant social media platforms like Meta, TikTok, and YouTube.

Is knowledge of the German language necessary for this position?

While excellent communication and writing skills in English are required, knowledge of German is considered an advantage.

What kind of work environment can I expect?

The work environment includes a flexible working model with flexible hours, hybrid work options, and the possibility of remote work.

What development opportunities are available at Henkel?

Henkel offers diverse national and international development opportunities for employees.

Does Henkel provide any health and wellness benefits?

Yes, Henkel has global wellness standards that include health and prevention programs, as well as comprehensive healthcare options.

Is there parental leave offered at Henkel?

Yes, Henkel provides gender-neutral parental leave for a minimum of 8 weeks.

Does Henkel have a stock purchase plan for employees?

Yes, Henkel offers a stock purchase plan with voluntary investment and additional Henkel shares.

What support is available for employees' retirement?

Henkel fully finances a company pension plan for its employees.

Are there any mobility benefits offered?

Yes, Henkel provides mobility options including a bike program (Mein Henkel Rad) and a job ticket.

Is Henkel open to applicants from diverse backgrounds?

Yes, Henkel welcomes applications from individuals with various backgrounds, perspectives, and experiences, and values the uniqueness of its employees.

What support is available during the application process?

If you need assistance during the application process or in-person interviews, you can inform Henkel, and they will do their best to accommodate your requests.

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.