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Global Digital Marketing Manager – Paid Media

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Logitech

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • Cork
  • Quick Apply

AI generated summary

  • You need 5+ years in digital marketing focusing on paid media, global campaign management, strong analytical skills, excellent communication, adaptability in a matrix organization, and a relevant degree.
  • You will develop and implement paid media strategies, manage campaigns, collaborate cross-functionally, analyze performance metrics, and manage budgets for optimal ROI.

Requirements

  • Experience: Minimum of 5 years in digital marketing with a focus on paid media; prior experience in a media agency is highly desirable.
  • Regional Expertise: Demonstrated experience managing paid media campaigns on a global scale, with a deep understanding of local digital landscapes and consumer behaviors.
  • Analytical Skills: Proficiency in analyzing campaign data and translating insights into strategic recommendations.
  • Communication: Excellent verbal and written communication skills, with the ability to influence and collaborate with cross-functional teams globally.
  • Adaptability: Ability to work independently within a matrix organization, managing multiple stakeholders and priorities effectively.
  • Education: Bachelor's degree in Marketing, Business, or a related field; advanced degree or relevant certifications are a plus.

Responsibilities

  • Strategic Planning: Develop and implement comprehensive global paid media strategies to promote Logitech's Personal Workspace solutions, aligning with overall marketing objectives and regional market nuances.
  • Campaign Management: Oversee the execution of paid media campaigns across various digital platforms, ensuring optimal performance and ROI - close partnership with our global media agency partner is key.
  • Regional Expertise: Leverage in-depth knowledge of the paid media ecosystem in Europe, North America (China and the Asia-Pacific region experience advantageous) to tailor campaigns that resonate with local audiences.
  • Cross-Functional Collaboration: Work closely with global and regional marketing teams, e-commerce teams, and external digital creative agencies to ensure cohesive messaging and branding across all paid media efforts.
  • Performance Analysis: Monitor, analyze, and report on campaign performance metrics, providing actionable insights to optimize future initiatives.
  • Budget Management: Manage and allocate the paid media budget effectively, ensuring cost-efficient strategies that maximize performance across the full funnel.

FAQs

What is the main responsibility of the Global Digital Marketing Manager – Paid Media?

The main responsibility is to lead and manage comprehensive global paid media initiatives for Logitech's Personal Workspace Solutions division, ensuring alignment with marketing objectives and optimal campaign performance.

What qualifications are required for this position?

A minimum of 5 years in digital marketing with a focus on paid media is required, along with experience in a media agency, analytical skills, excellent communication, and adaptability within a matrix organization.

Is prior experience in a media agency necessary?

Yes, prior experience in a media agency is highly desirable for this role.

Are there specific regions of expertise required for this position?

Yes, in-depth knowledge of the paid media ecosystem in Europe and North America is essential, and experience in China and the Asia-Pacific region is advantageous.

What educational background is preferred for candidates?

A Bachelor's degree in Marketing, Business, or a related field is required, while an advanced degree or relevant certifications are considered a plus.

How does the company view diversity and inclusion?

Logitech values diversity and celebrates differences, promoting an inclusive work environment where all individuals are encouraged to apply, even if they do not meet every single requirement.

What are some key behaviors valued by Logitech in this role?

Key behaviors include being open, staying hungry and humble, collaborating, challenging the status quo, making decisions, and sharing a passion for equality and the environment.

How does Logitech support employee well-being?

Logitech supports a culture encouraging good physical, financial, emotional, intellectual, and social well-being, and offers comprehensive benefits packages tailored to help employees care for themselves and their loved ones.

What is the work environment like at Logitech?

The work environment is flexible, supporting a hybrid work model where some employees work remotely while others work on-premises, allowing for collaboration from various locations.

How does Logitech handle accommodations for the application process?

If applicants require accommodations to complete any part of the application process or have difficulty accessing the online application, they can contact Logitech's assistance line for help.

Enabling people to do what they do best through innovative technology and digital experiences.

Manufacturing & Electronics
Industry
5001-10,000
Employees
1981
Founded Year

Mission & Purpose

Logitech is a global technology company renowned for its innovative and high-quality computer peripherals and accessories, including keyboards, mice, webcams, and speakers. The company designs and manufactures products that enhance the digital experience for users across various platforms, from personal computing to gaming and video conferencing. Logitech's ultimate mission is to empower people to achieve more through technology that improves productivity, connectivity, and entertainment. Their purpose is to create tools that enable seamless interaction with technology, making everyday tasks and experiences more enjoyable and efficient.