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Global Manager Media & Digital Strategy (d/f/m)

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Henkel

25d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Düsseldorf

AI generated summary

  • You need 3+ years in Media Strategy, market research expertise, strong communication skills, project management reliability, and fluency in English. Germand skills not required.
  • You will create media plans, guide marketing transformations, analyze consumer data, advise on media strategies, and collaborate with regional teams and agencies for effective implementation.

Requirements

  • Minimum 3-year practical experience in the field of Media Strategy and/or Activation Planning
  • Expertise in understanding market research (e.g. MMM, buyer data), experience in consumer segmentation and audience building
  • Persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
  • Results-oriented and reliable project management
  • Fluent English language skills are mandatory (German language skills not required)

Responsibilities

  • Developing integrated POE media activation plans across traditional and digital touchpoints
  • Deploy and guide HCB’s #Modern Marketing Transformation
  • Translate and quantify consumer research data into addressable high value media audiences
  • Analyze and derive precise touchpoint recommendations across paid, owned and earned media for key countries around the world
  • Advise Global Marketing on all media related topics (incl. MMM learnings)
  • Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
  • Work jointly with International Marketing and Digital Brand Marketing on Global Communication strategies based on internal and external data, incl. MMM, Market Media Studies, platform data etc.)
  • Collaborate with local Media Departments and Agencies during the planning process

FAQs

What is the primary focus of the Global Manager Media & Digital Strategy role?

The primary focus is to develop integrated POE media activation plans across traditional and digital touchpoints, guide HCB’s #Modern Marketing Transformation, and advise Global Marketing on media-related topics.

What qualifications are required for this position?

A minimum of 3 years of practical experience in Media Strategy and/or Activation Planning, expertise in market research, and strong communication and analytical skills are required.

Is proficiency in the German language necessary for this role?

No, fluent English language skills are mandatory, but German language skills are not required.

What kind of work schedule can employees expect?

Employees can expect a flexible work scheme with flexible hours, a hybrid work model, and a work-from-anywhere policy for up to 30 days per year.

What employee benefits are offered at Henkel?

Some benefits include a globally standardized health and preventive care program, gender-neutral parental leave, an Employee Share Plan with matching shares, and a fully financed company pension plan.

How does Henkel view diversity in the workplace?

Henkel values the uniqueness of all employees and welcomes applications from individuals of diverse genders, origins, cultures, religions, sexual orientations, generations, and disabilities.

Will there be any support for applicants who require accommodations during the interview process?

Yes, applicants who need specific accommodations or adjustments are encouraged to inform Henkel, and they will do their best to accommodate those requests.

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Henkel

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.