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Global Media Manager Personal Care

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Unilever

1mo ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You must have a strong track record in high ROI media, be accountable and strategic, have effective leadership, and a passion for innovation and digital media trends.
  • You will optimize paid media, track effectiveness, develop strategies, collaborate with partners, and drive communication planning for a Social First model across the Personal Care portfolio.

Requirements

  • Job Requirements
  • The ideal candidate will come with a strong track record in delivering high ROI media models and defining new ways to maximise our media spends in a Social First and Digital model.
  • You are a doer: you are passionate about making things happen, avoiding over-debate, and always keeping end goal in sight. You have a willingness to dare, step up and drive initiatives.
  • You are an accountable and responsible leader: you don’t sit on “good enough” but set yourself highest standards, holding yourself and others accountable for delivery.
  • You are a strategic thinker: understanding how to use metrics, data, insights and models to deliver effectiveness and ROI.
  • Strong passion to win and ‘can-do’ spirit, with a proven track record in media effectiveness and use of innovation to help our brands win in culture.
  • Strong leadership qualities with the ability to build strong working relations across multiple partners, agency, market and brand teams.
  • Passionate about driving effectiveness through paid media.
  • A high degree of rigour & order with strong communication and project management skills. Excellent communications skills and delivery.
  • High level of curiosity, with deep commitment to immerse themselves in latest trends, technology and emerging innovation and who is constantly on the look out for providing our brands with a competitive edge.

Responsibilities

  • You will shape and leverage how we assign and approach paid media in our marketing model:
  • Through our Personal Care brand portfolio and as part of our social first transformation we want to review and optimise how we drive media effectiveness. You will use your expertise in media metrics and models to recommend, drive and track our media mix. You will collaborate with our partners, finance teams, CMI function and business units to do this.
  • To deliver our new marketing model we will need to transform our approach and mindset to plan and deploy paid media. You will be responsible for developing guidelines for this shift to a social rich media mix and then supporting with mission critical interventions and tracking to deliver key KPI’s.
  • Define Media Effectiveness Strategy and Guidelines for Personal Care. Collaborate with our partners, CMI and Finance to develop models to support, track and deliver maximum ROI for our paid media in a Social First Model.
  • Work hand in hand with our joint business partners (eg. Meta, Google, Tik Tok etc) to integrate media innovation and emerging solutions (such as AR, AI) into the core of brand planning alongside other emerging platforms and partners like Spotify, Netflix, Disney etc.
  • Drive and manage holistic end to end communication planning working with brands, market teams, agency groups and cross functional squads to accelerate Personal Care’s Social First Demand Generation transformation at scale and speed.

FAQs

What is the main focus of the Global Media Manager role in Personal Care?

The primary focus is to oversee Unilever's Personal Care global media spends, optimizing media effectiveness and maximizing ROI through a Social First and Digital model.

What brands will I be working with in this role?

You will be working with iconic brands such as Dove, Rexona, Dove Men + Care, Lux, Axe, Lifebuoy, Close Up, and Pepsodent.

What qualifications or experience is required for this role?

The ideal candidate should have a strong track record in delivering high ROI media models and a proven background in media effectiveness, particularly in a Social First and Digital context.

Where is the role based?

The role is based at 100 Victoria Embankment (100VE) in London, with a potential move to Kingston-upon-Thames around early 2025, depending on consultation outcomes.

What types of partnerships will I be managing?

You will work closely with joint business partners such as Meta, Google, TikTok, and other emerging platforms like Spotify, Netflix, and Disney to integrate media innovation into brand planning.

What kind of work environment can I expect?

You can expect a flexible and hybrid working environment, with a supportive culture that advocates for employee wellbeing and development.

Are there opportunities for professional development?

Yes, Unilever offers various support programs and development opportunities for their employees.

What is Unilever's stance on diversity and inclusion?

Unilever embraces diversity in the workforce, focusing on inclusion and creating possibilities for all regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Will I be responsible for managing a team?

The role involves collaboration with multiple partners, agency, market teams, and brand teams, indicating a leadership aspect, although the specifics of team management may vary.

What are the key performance indicators (KPIs) for this role?

While specific KPIs were not detailed, the role focuses on driving optimal media effectiveness and maximizing ROI, which will be critical measures of success.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.