FAQs
What is the primary responsibility of the Global Partnerships position at NBA Canada?
The primary responsibility is to manage key strategic NBA marketing partner relationships, focusing on planning and executing media and marketing activations while achieving both league and partner objectives.
What kind of experience is required for this position?
A Bachelor’s degree is required, preferably with a major in Marketing or Business. Additionally, solid understanding of sports and entertainment sponsorship, along with relevant project and event management skills, is essential.
What skills are important for success in this role?
Important skills include strong communication and relationship management skills, the ability to manage multiple tasks with urgency, client and project management abilities, and proficiency in Microsoft PowerPoint, Word, and Excel.
Will I be responsible for hospitality management?
Yes, the role includes leading hospitality for the NBA Canada office, which involves managing the NBA Canada suite in Scotiabank Arena and handling ticket inventory for various events.
Does this position require working with external partners?
Yes, the position involves building day-to-day relationships with accounts in various industries and at agency levels, emphasizing external partner management.
Is the role focused on Canada exclusively?
Yes, the position specifically focuses on managing partnerships within the NBA Canada context, including properties related to both the NBA and WNBA.
How does this role align with revenue opportunities for the organization?
The role drives revenue opportunities by collaborating with the Business Development team to pitch upsells to current partners and delivering on various marketing programs.
What type of marketing activations will the position involve?
The position will involve planning and executing media and marketing activations, which can include events, advertising campaigns, branded content, and partner media plans.
Is there a need for cross-collaboration in this role?
Yes, the position requires cross-collaboration with the NBAC team to successfully deliver on marketing programs and execute various activation plans.
What qualities are important for someone in this position?
A motivated self-starter who thrives in a fast-paced environment, adaptable to various personalities and working styles, and possessing strong project management capabilities is crucial for this role.