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Graphic Designer

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Tapestry

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Design
  • London

AI generated summary

  • You need 3+ years in digital design, proficiency in Adobe Suite and Sketch, strong UX/UI knowledge, experience with Demandware/Salesforce Commerce Cloud, and excellent communication skills.
  • You will create digital assets for European markets, design marketing emails, collaborate on website layouts, and ensure consistency across channels while optimizing for mobile and analyzing trends.

Requirements

  • 3+ years’ experience in a similar digital design role, with a background in online retail (multi-channel, globally branded environment with experience in a matrix or global organisation set up)
  • Highly organised, strong problem-solving skills, and the ability to multi-task and prioritise a large and varied workload
  • Experience with Sketch and proficiency in Adobe Creative Suite, including Adobe Illustrator
  • Clear understanding of web design, UX/UI and performance metrics
  • Experience using Demandware/Salesforce Commerce Cloud and Figma is advantageous
  • Knowledge of mobile ecommerce best practices is desirable
  • Customer focused, ensuring customer needs are met across a variety of markets
  • Strong communication, presentation and negotiation skills, with the ability to collaborate across global teams
  • Ability to work autonomously and as a team member in a fast-faced environment
  • Proactive, uses initiative and acts quickly to last-minute requests and changes

Responsibilities

  • Create and deliver digital site assets from pre-approved campaign imagery for European websites, supporting retail and outlet channels and ensuring each site is locally relevant and satisfies customer needs
  • Create engaging and bespoke content across digital and stores for European markets, ensuring consistency is delivered across channels
  • Create bespoke content for international websites to support key events in the regions (e.g. Saudi Arabia/India/South Africa)
  • Partner with Email Marketing & Email Developers to design customer/marketing emails with the objective of driving customer engagement, higher CTR’s & CVR, whilst delivering efficiency with templates
  • Create and deliver digital assets for use across European performance marketing campaigns for retail and outlet (including affiliates, display and paid social)
  • Create bespoke European-focused postcards/direct mail to inspire and engage online or in-store customers, in-store via parcel and in-store engagement campaigns
  • Partner with the Product Development team to create website designs across PDP, PLP, checkout and the post purchase journey to drive ATC, checkout completion and CVR
  • Work with translation partners to translate pre-approved campaign creatives into a broad variety of global digital assets, ensuring consistency across all elements and timely delivery
  • Partner with the Ecommerce Trading team to build upon and execute regional creative needs, developing and improving customer engagement, conversion rate, AUR and user experience specific to the target market
  • Communicate effectively with the broader creative team (Project Managers, Copywriters, Product Designers) to ensure insights are shared and local European creative needs and customer expectations are met
  • Keep up to date with trends, best practices and digital advancements, and conduct competitor analysis to improve digital design across markets
  • Work with Senior Manager, Online Trading to understand onsite customer behaviour and utilise insights for future artwork enhancements
  • Ensure all content is optimised for various devices, in particular mobile
  • Oversee multiple projects from different stakeholders across the business (Ecommerce, Marketing, Store CM)

FAQs

What is the primary responsibility of the Graphic Designer at Tapestry?

The Graphic Designer is responsible for leading the delivery of digital campaigns, producing assets for websites, email, SMS, and various marketing channels while ensuring brand consistency and local relevance.

What kind of experience is required for this role?

The successful candidate should have 3+ years of experience in a similar digital design role, preferably in an online retail environment.

What software skills are necessary for the Graphic Designer position?

Proficiency in Adobe Creative Suite, including Adobe Illustrator, and experience with Sketch are required. Familiarity with Demandware/Salesforce Commerce Cloud and Figma is advantageous.

Will the Graphic Designer be working independently or as part of a team?

The Graphic Designer will work both autonomously and as a team member, collaborating closely with various stakeholders, including Ecommerce, Marketing, and Creative teams.

What additional benefits does Tapestry offer to employees?

Tapestry offers a range of benefits, including 25 days of holiday, a company performance bonus, private healthcare, cycle-to-work schemes, gym discounts, and more.

How does Tapestry support professional development?

Tapestry offers learning and development opportunities, internal mobility, and career progression for employees.

Is there a focus on diversity and inclusion at Tapestry?

Yes, Tapestry is committed to equity, inclusion, and diversity, and has various initiatives and employee resource groups to support this commitment.

What is the work schedule for this position?

This role follows a hybrid working model, with 3 days in the office and 2 days remote, alongside the option to finish early on Fridays.

How does the Graphic Designer collaborate with other teams?

The Graphic Designer will partner with various teams, including Email Marketing, Product Development, and Ecommerce Trading, to create effective digital assets and improve customer engagement.

What are the key competencies expected from all employees at Tapestry?

Key competencies include courage, creativity, customer focus, dealing with ambiguity, drive for results, interpersonal savvy, and learning on the fly.

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Tapestry

Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible

Retail & Consumer Goods
Industry
10,001+
Employees
2017
Founded Year

Mission & Purpose

Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.